Job Description

Job Summary

What is the opportunity?
As a member of the Digital Marketing team, you will help execute business strategies across public-facing digital channels and digital sales applications for client growth and retention as part of the Next Best Action (NBA) program.
In addition to strategy, design, development and maintenance of the various public-facing digital properties, you will be responsible for working with key stakeholders to identify opportunities to increase retention, deepen relationships, drive cross-sell and provide strategic channel recommendations for digital initiatives.
What will you do?
Serve as a SME for line of business partners on digital best practices
Develop new capabilities to grow digital sales, drive leads, and increase traffic
Implement an integrated digital marketing strategy in alignment with Digital Marketings merchandising approach with focus on client experience and key measurable areas for engagement, acquisition, lead generation and retention
Develop new strategies and collaborate with key stakeholders to further drive revenue growth and cost reduction, ultimately enhancing the online client experience
Provide best practice expertise and leverage internal impact and influence, tracking capabilities and industry and channel research to determine and optimize effectiveness of digital marketing campaigns
Partner with Product and Marketing stakeholders to ensure that initiatives align with business platform strategies and deliver corresponding solutions to achieve the overall goals and objectives
Optimize public webpages for conversion and to improve user experience
What do you need to succeed?
Must have:
Bachelors degree or College diploma in Business / Marketing / Technology / Analytics
7+ years of experience or an equivalent combination of education and experience in digital, related business functions, marketing or advertising
Committed team player, who values building and nurturing relationships to drive shared success
Comfort with ambiguous situations and willingness to challenge traditional assumptions to drive business impact and a better client experience
Ability to influence partners in cross-functional working teams
Comfort providing strategic input and presenting to senior business leaders and executives
Bias to action and to proactively recommending and implementing public-facing digital initiatives to drive sales and leads
Experience with Agile project methodology and working in pod structures
Curiosity about consumer behaviour and learning new business models and technologies
Experience with web analytics reporting tools
Nice to have:
MBA/MMA/MSc
Product Owner experience and/or certification
Knowledge and understanding of digital sales funnels
Search engine optimization experience and knowledge
Google Analytics and QuickSight experience, or experience with other digital analytics and reporting platforms
Working knowledge of product marketing principles, value proposition development and enhancement
Financial services experience
Working knowledge of design thinking and UX principles
Technical skills, including HTML and experience using CMS, CDP, DAM
Whats in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
Opportunities to do challenging work
Job Skills Business Case Design, Communication, Critical Thinking, Effectiveness Measurement, Interpersonal Relationship Management, Product Development Lifecycle, Product Development Methodology, Product Services, Results-Oriented
Additional Job Details
Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City: TORONTO
Country: Canada
Work hours/week: 37.5
Employment Type: Full time
Platform: PERSONAL & COMMERCIAL BANKING
Job Type: Regular
Pay Type: Salaried
Posted Date: 2025-05-29
Application Deadline: 2025-06-12
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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