Job Description

Who We Are

At Roadpost, we enable reliable communications beyond cellular coverage, connecting people wherever they go. Through our flagship product ZOLEO, a global messaging solution powered by the Iridium satellite network, we provide peace of mind for outdoor adventurers, remote workers, and enterprise users operating in off-grid environments. Our impact is real--just ask the people whose lives have been saved thanks to ZOLEO rescue alerts (read their stories).


Roadpost is writing the next chapter in our evolution. What began as a satellite communications provider is now transforming into an AI-first, product-driven company. Just as browsers, e-commerce, and mobile reshaped how people interact with technology, AI is redefining how businesses grow, how customers connect, and how products are experienced. Roadpost is determined to lead this next wave of innovation in global connectivity.

Why This Role Matters

This role sits at the center of Roadpost's digital growth engine, driving measurable impact across leading brands including BlueCosmo and ZOLEO. You'll own the e-commerce P&L and digital revenue strategy--setting direction, leading execution through expert partners, and building scalable systems for growth. With portfolio-level scope and executive visibility, this is your opportunity to leverage AI-driven insights, automation, and experimentation to transform data into revenue and scale performance through modern tools and a test-and-learn mindset.


You'll work closely with the CMO and peers in Marketing, and cross-functionally with Sales, Operations, IT/Engineering, and Product. You'll lead a Website & E-Commerce Manager and Website Specialist, while managing agency partners (Google and Amazon) against clear SLAs, creative standards, and performance guardrails.

What You'll Do

Lead Digital Growth Strategy.

Own the growth agenda across BlueCosmo and ZOLEO--setting strategy, quarterly and annual targets, and performance roadmaps. Define revenue, ROAS, CAC/LTV, and conversion goals; lead variance reviews and corrective actions. Shape paid media and attribution strategy while agencies manage daily execution. Govern lifecycle marketing and SEO/CRO priorities, guiding UX, merchandising, and loyalty initiatives. Embed AI-powered analytics, automation, and personalization to drive smarter decisions and faster execution.

Drive High-ROI Acquisition & Retention.

Lead the integrated campaign calendar across paid, lifecycle, marketplaces, and partner programs. Oversee experimentation and creative testing--scaling what wins. Evaluate emerging channels and technologies, green-lighting pilots with clear hypotheses and success criteria.

Own E-Commerce Performance.

Take full ownership of e-commerce P&L for each brand--setting quotas, margin guardrails, and promo calendars. Hold partners accountable to ROI, SLAs, and site quality. Collaborate across teams to align forecasts, inventory, and launches. Champion automation and AI-assisted merchandising and pricing experiments.

Uplevel Analytics & Operating Cadence.

Oversee analytics architecture and taxonomy across GA4, GTM, and visualization platforms. Approve tracking frameworks and dashboards for performance visibility. Run a disciplined operating rhythm--QBRs, monthly forecasts, and weekly standups--powered by AI-driven reporting and predictive insights.

What You Bring

Proven Digital Growth Expertise.

8+ years driving measurable e-commerce and digital marketing performance, with full ownership of revenue goals and multi-channel growth across paid, organic, and lifecycle programs.

Platform Mastery.

Deep fluency across GA4, GSC, GTM, Google Ads, Bing, Amazon Ads, YouTube, Meta, LinkedIn, Reddit, and e-commerce platforms like BigCommerce, Magento/Adobe Commerce, HubSpot, and Vercel. Skilled in analytics and BI tools (Looker Studio, Tableau), SEO/CRO platforms (SEMrush, Moz, Hotjar), and creative systems (Prismic, Adobe CC).

Analytical & Strategic Rigor.

Exceptional quantitative skills and business acumen; translates complex data into clear decisions, action plans, and ROI.

Operational Excellence.

A disciplined, process-oriented operator who thrives in dynamic, hands-on environments--keeping multiple programs on track, on time, and on budget.

AI-First Mindset.

Comfortable leveraging AI and automation tools to accelerate insight generation, optimize campaigns, personalize customer experiences, and scale experimentation. Preferred experience includes Google Analytics/Ads certifications and familiarity with SEMrush, Moz, or heat-mapping tools such as Hotjar.

What We Offer

Flexible Work.

A hybrid model balancing collaboration and lifestyle flexibility.

Comprehensive Benefits.

Health, dental, and flexible spending accounts tailored to your needs.

Time to Recharge.

Vacation and sick days to help you rest, recharge, and stay well.

Growth Investment.

A continuous learning environment backed by a professional development budget.

Inclusive by Nature.

A values-driven workplace where diverse perspectives are celebrated.

Apply Now

We welcome candidates from all backgrounds and experiences. If you meet around 70% of the qualifications, we still encourage you to apply -- we'd love to hear from you.


Roadpost is committed to fostering an inclusive, accessible workplace. We're happy to provide reasonable accommodations throughout the recruitment process. If you require support, please let us know when you apply, and we'll work with you to meet your needs.




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