Job Description

Senior Manager, Content
TORONTO, ONTARIO, CANADA
We are seeking a dynamic and motivated writer, editor, and content strategist to work with a team of integrated media specialists, social media managers and graphic designers, on behalf of some of the world's most iconic brands.
This person will work with account team members and clients to determine client objectives and develop and activate a comprehensive, multi-channel content strategy to meet those goals. An ideal candidate will have a passion for telling strategic and creative stories on deadline, be familiar with digital storytelling across earned, owned, and paid media.
The Ideal Candidate Would Have:

• 5-7 years of editorial experience at an agency, media or online publishing company
• A proven track record of working under daily, weekly, and monthly deadlines
• Excellent editing, writing, and grammatical skills
• A keen sense of news value and editorial judgment across industry, especially in the Consumer Goods space
• Subject matter expertise in the Consumer Goods industry is a preferred
• Experience writing, reporting and interviewing
• Ability to develop content strategies, including setting goals, determining audiences, performing research and competitor audits, choosing channels, and developing editorial calendars
• Ability to develop creative story ideas and an eagerness to execute them
• Be able to write sharp, engaging copy on a variety of topics, in a variety of voices for different audiences and in a variety of content types
• Knowledge of multimedia storytelling
• A clear ability to work autonomously, with solid decision-making skills and the ability to identify concerns and issues
• Can communicate effectively with clients and internal team members
• Can demonstrate a thorough understanding of web publishing from site structure to overseeing asset management; from editing copy to producing content on publishing platforms (WordPress, Expression Engine, etc.).

What You Will Do:

• Analyze client objectives and audiences to determine content channels, and types.
• Create editorial workflows, develop content calendars, and report on content results.
• Generate and help produce story and content packages (blog posts, thought leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts and whitepapers).
• Edit and help oversee editorial calendars - both for websites and social channels.
• Edit stories from freelancers and others for publication on the web.
• Develop and write short-form copy for social posts across multiple channels.
• Produce content in CMS such as WordPress.
• Manage analytics and reporting on web content.
• Contribute story ideas - from pitch to execution - for multiple digital platforms.
• Coordinate with other departments and teammates, such as art, media buying, social media and more.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) - $50 monthly cell phone reimbursement
• MyDays - Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Salary range: CAD 79,000.00 - CAD 95,000.00
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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