Job Description

What is the opportunity?
Are you a strategic communicator who understands the rapidly changing media landscape, wants to enhance the profile of Canada's leading wealth management firm, and can react quickly to opportunities and reputational issues? Join the RBC Corporate Communications team and help support Wealth Management Canada's ongoing growth and reputation for industry leading advice.
What will you do?

• Oversee and leverage external opportunities that enhance the profile of Wealth Management Canada's various lines of business, including Dominion Securities, PH&N Investment Counsel, RBC Direct Investing, Royal Trust and RBC Private Banking.
• Develop and implement communications plans to position RBC Wealth Management Canada as a thought leader, innovator and employer of choice. Work with internal subject matter experts to develop and deliver high-impact thought-leadership campaigns that help achieve business strategies.
• Develop, manage and maintain relationships with key trade and business media. Identify and pitch story opportunities. Serve as a primary point of contact for media inquiries.
• Manage end-to end proactive media relations: craft press releases, coordinate spokesperson interviews, ensure consistent and impactful messaging.
• Train company leaders as media spokespersons as needed and maintain a strong bench of approved spokespeople.
• Lead media measurement and reporting, demonstrating and analyzing results and impact of media activities.
• Monitor and analyze industry trends, competitor activities, and market developments to identify opportunities for promoting the RBC Wealth Management Canada brand and messaging.
• Anticipate and manage reputational risks; provide issues management counsel, develop communications strategies, and key messages to brief senior leaders and respond to internal and external inquiries. Collaborate as needed with key stakeholders and functional partners (HR, Legal, Compliance, etc.)
• Contribute to RBC Wealth Management's content strategy through idea generation, research, writing, editing and multi-purposing of original content and thought leadership collateral.
• Collaborate with RBC communications and marketing colleagues, as well as global teams to highlight Wealth Management Canada's advice capabilities, thought leadership, ESG and community giving support.
• Support senior executives in key lines of business through the development of proactive media opportunities externally, as well as building profile for them internally.

What do you need to succeed?
Must Have

• 7-10 years of communications experience in a corporate or agency environment
• Bachelor's degree in Public Relations, Communications, Journalism or related discipline
• Extensive external and internal communications experience including proactive media relations, issues management and social media
• Strategic thinker with excellent interpersonal skills and can successfully work across functions and businesses for a large global business
• Creative story teller with outstanding written and verbal communications skills
• Ability to facilitate between and influence executives and key decision makers
• Experience providing strategic communications counsel for executives and senior leaders
• Team player who likes to build relationships and thrives in a fast paced, large corporate environment

Nice to Have

• Bilingual
• Ability to meet consistently high standards of quality while handling a variety of projects and deadlines simultaneously
• Knowledge of financial/wealth management sector

What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Flexible work/life balance options

Job Skills Collaboration, Communications Strategy, Crisis Management, Executive Media Training, External Communication, Industry Trends, Issue Management, Media Relations, Media Reporting, News Media, Public Relations (PR), Relationship Management, Writing
Additional Job Details
Address: RBC CENTRE, 155 WELLINGTON ST W:TORONTO
City: Toronto
Country: Canada
Work hours/week: 37.5
Employment Type: Full time
Platform: HUMAN RESOURCES & BMCC
Job Type: Regular
Pay Type: Salaried
Posted Date: 2025-10-14
Application Deadline: 2025-10-28
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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