Job Description

8116 - Midtown Office - 2220 W. Broad Street, Richmond, Virginia, 23220

CarMax, the way your career should be!

Senior Manager, Customer Experience Strategy

Home Office

About this job

The Senior Manager of Customer Experience Strategy plays a critical role in leading CarMax\xe2\x80\x99s brand experience evolution and is accountable for driving meaningful change to the CarMax customer experience that results in increased brand resonance, brand engagement and word of mouth worthiness (NPS).

In this position, The Customer Experience Strategy Senior Manager will identify services CarMax should offer or improve and will courageously influence towards change that supports and drives differentiation of our brand. As such, they should possess strong knowledge of company functions, initiatives, and performance and demonstrate domain knowledge of and expertise in a range of disciplines, such as consumer insights/marketing research, brand strategy, product marketing and service design strategy.

What you will do \xe2\x80\x93 Essential Responsibilities

Identify opportunities to renovate and innovate CarMax\xe2\x80\x99s customer experience, in support of our brand goals

Lead research and analysis to uncover and prioritize opportunities

Develop positioning and go-to-market strategies for new services

Work cross-functionally to build effective business cases for resource allocation

Present opportunities and win support across departments and amongst senior leadership/executives

Lead cross functional teams to pursue experience enhancements

Lead strategic visioning across teams to align on goals and shared objectives

Coordinate progress against multiple workstreams with high-complexity

Present to various leadership groups about progress towards our goals

Support cross functional teams and initiatives as the voice of our customer and brand

Provide strategic guidance across teams, including consideration of the overarching brand experience

Partner on approach for measuring customer experience impact and lead interpretation of implications / recommended direction

Co-develop and consult on tools, reporting and trainings to reinforce brand experience and customer centricity

Qualifications and Requirements

7+ years of relevant work experience in a related field (e.g., customer experience strategy, brand strategy, consumer insights, strategy consulting or product marketing)

Four-year undergraduate degree with exceptional academic performance

MBA not required, but preferred

Strategic, cross-functional thinker with experience influencing at all levels

Ability to build and maintain positive working relationships at varying levels

Work productively with little supervision

Understanding of the customer experience ecosystem (digital and analog) and the role that customer experience plays in brand marketing strategy

Familiarity with consumer insight and marketing research methodologies, with the ability to apply quantitative and qualitative approaches to understanding our customer and internalize strategic implications

Exceptional communication skills [verbal, written, and listening] are needed to (a) effectively lead cross functional teams, (b) listen and understand conflicting points of view on complex matters, (c) navigate through potential contentious situations that periodically occur in cross-functional and change-driving initiatives, and (d) communicate complex ideas, business cases and rationale.

Strong math, analytical and reasoning skills are required.

Upon an applicant\'s request, CarMax will consider reasonable accommodation to complete the CarMax Job Application.

CarMax