Job Description

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued \xe2\x80\x93 as we shape the future of Canadian retail, together. Our unique position as one of the country\'s largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well\xc2\xae.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

When you hire great people, great things can happen.

Loblaw is a large organization, with an array of divisions, products and services \xe2\x80\x93 all geared toward best meeting the needs of 18 million Canadians that shop with us every single week. We operate in grocery retail, pharmacy retail, apparel, financial services, eCommerce, and more. We have weighty expectations of ourselves as an organization, as we work hard to help Canadians Live Life Well. And while we admittedly have lofty goals, we do a lot of really cool stuff to achieve those goals.

We need a highly skilled and experienced Senior Manager of Brand Communication to oversee all proactive public relations activities for the company\xe2\x80\x99s brands \xe2\x80\x93 food, beauty and loyalty. The successful candidate will be responsible for developing and executing strategic communication campaigns to enhance brand visibility, reputation, and engagement with key stakeholders. This role requires a strong understanding of the retail industry, excellent communication skills, and the ability to effectively manage multiple brands, business partners and agencies.

Responsibilities:

• Develop and implement comprehensive brand communication strategies to promote Loblaw\'s food brands (PC and No Name) and Shoppers Drug Mart\'s beauty brands (Quo Beauty and partnerships with key exclusive and priority brand partners).
• Create and maintain strong relationships with media outlets, influencers, and industry partners to secure positive media coverage and brand exposure.
• Proactively identify and leverage opportunities for brand partnerships, collaborations, media opportunities and sponsorships to enhance brand visibility and reach.
• Collaborate with internal stakeholders, including marketing, social, media, product development, and senior leadership, to align brand communication efforts with overall business objectives.
• Manage and oversee the execution of all brand communication initiatives, including press releases, media events, product launches, and influencer campaigns.
• Monitor and analyze media coverage and industry trends to identify potential risks and opportunities for brand communication strategies.
• Act as a spokesperson for the brands, effectively communicating key messages and representing the company\'s values and mission.
• Stay up-to-date with industry best practices and emerging trends in brand communication, public relations, and digital marketing.
• Manage all budget elements and financial reporting associated with campaigns.

Qualifications:

• Minimum of 7 years of experience in brand communication, public relations, or a related role, preferably within the retail industry.
• Proven track record of developing and executing successful brand communication strategies that drive brand awareness and engagement.
• Strong understanding of the retail industry, including food and beauty sectors, and familiarity with Loblaw\'s food and beauty brands.
• Excellent written and verbal communication skills, with the ability to craft compelling messages and effectively engage with diverse stakeholders.
• Demonstrated experience in media and influencer relations, including building relationships with journalists, securing coverage, and managing partnerships.
• Exceptional organizational and project management abilities, with the capacity to manage multiple priorities and meet deadlines.
• Proficiency in digital marketing and social media platforms, with a solid understanding of how to leverage these channels for brand communication purposes.
• Knowledge of industry tools and analytics to measure the effectiveness of brand communication efforts.

Note: This job description is intended to provide a general overview of the responsibilities and qualifications required for the Senior Manager of Brand Communication role. It is not exhaustive and may be subject to change based on the needs of the organization.

As of March 2022 Loblaw has adopted the following Hybrid working model (a combination of working between the office and remotely). Colleagues will continue working remotely up to 2 days a week, while spending the other 3 days in the office.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars \xe2\x80\x93 Environment, Sourcing and Community \xe2\x80\x93 and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values \xe2\x80\x93 Care, Ownership, Respect and Excellence \xe2\x80\x93 guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits \xe2\x80\x93 these are some of the many reasons why we are one of Canada\xe2\x80\x99s Top Employers, Canada\xe2\x80\x99s Best Diversity Employers, Canada\xe2\x80\x99s Greenest Employers & Canada\xe2\x80\x99s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

Loblaw