Job Description

Location(s): Canada

City/Cities: Toronto

Travel Required:

Relocation Provided: No

Job Posting End Date: September 1, 2023

Shift:

Summary:

This position is responsible for managing all aspects of key marketing partnerships, beginning with the development of strategic asset plans and taking it through the execution stage. This includes leading top to top relationships, partnering on acquisition and renewals, collaboration with bottlers, system stakeholders and customers to integrate Assets\xe2\x80\x99 Partners into channel and customer plans to drive key business objectives.

What You\xe2\x80\x99ll Do for Us

• Activate The Coca-Cola Company System (e.g., cross-functional team members, segment resources) to develop and implement national and regional business plans and activation programs that meets Brands, Bottlers, Channel, Customer and Assets Partners\xe2\x80\x99 needs to maximize profit and volume
• Own the relationship with our Marketing Assets and Strategic Partners to maximize the power of our partnerships, deliver value, and ensure partnerships enable brand and business priorities.
• Be the Canadian subject matter expert on activating sponsorship assets and consumer passion points: Drive portfolio marketing capability around \xe2\x80\x9cbest-in-class\xe2\x80\x9d asset activation, along with building compelling models that demonstrate the commercial opportunities that successful activation can offer the Canadian system.
• Lead customization and implementation of integrated marketing communication and Assets\xe2\x80\x99 activation plans by coordinating internal and external functions (e.g. marketing assets & sponsorships, e-marketing, local advertising, consumer / shopper promotions, etc.) in order to achieve high performance results on time and within budget.
• Extract maximum value by fully leveraging all sponsorship benefits in contracts through the creation of asset plans that may include packaging, POS, PR, fan engagement, experiential, customer/retail, community, business to business, social/digital/mobile. Steward and leverage all asset inventory including tickets, team trips, consistent with company policy
• Partner with Franchise Leadership on market specific business opportunities utilizing assets
• Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, consumer promotions, merchandising, etc.) to direct their work activities in order to generate concepts for effective execution of region marketing programs and objectives (e.g., drive trial, increase loyalty).
• Budget stewardship: Maintains accurate DME records of Marketing Asset budgets, and activation investments. Manage payment of contractual sponsorship fees.

Qualification & Requirements

• 7 or more years of experience required, preferably with experiential or sports agencies supporting Consumer Packaged Goods (CPG) and/or the beverages industry
• Knowledge of brand strategy and application across channel, including local marketing
• Knowledge of key consumption occasions, shopper messaging, and methods of activation
• Proven track record of achieving sustainable results
• Sports Marketing Experience either with Team, League, Agency or client
• Strong Background in Social, Digital, Mobile technologies
• Knowledge and understanding of brand standards, TM use, legal guidelines and Vis ID SME
• Knowledge of Agency capabilities
• Knowledge of League Rules
• Strong social/digital background
• Rules development, legal approval process

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Coca-Cola Limited is committed to creating a diverse and inclusive workforce. We have a number of programs and policies in place to support this goal. If you require a disability-related accommodation in order to participate in the recruitment process, please contact our HR Shared Service team by calling 1-877-677-6774. Coca-Cola Limited will consult with all applicants with a disability who request accommodation during the recruitment process to ensure that the accommodation provided takes into account the applicants individual accessibility needs.

Skills: Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Influencing Decisions, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Results-Oriented, Sales Forecasting, Sales Management, Sales Process

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what\xe2\x80\x99s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors \xe2\x80\x93 curious, empowered, inclusive and agile \xe2\x80\x93 and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Coca-Cola