Job Description

About Blue J
Blue J is the leading generative AI solution for tax professionals. As a B2B SaaS company, our customers are accountants and tax experts who rely on our market-leading software to deliver fast, accurate, and defensible answers to complex tax questions.
With the launch of our flagship generative AI product, we've consistently exceeded our revenue targets quarter over quarter and continue to accelerate our growth. Our product roadmap is ambitious, customer-focused, and designed to deliver exceptional value at speed.
On the heels of our $122M USD Series D funding, we're scaling our go-to-market engine with rigor and precision. We're looking for a Senior GTM Analyst to help define how performance is measured, forecasted, and understood across PLG, Marketing, Sales, Customer Success, and Partners.
This role is ideal for someone who loves turning messy data into clear insight and wants to sit close to the decisions that drive growth.
A Note on Location
We are excited to meet with qualified candidates and are grateful for everyone's interest. Please note that this is a hybrid position requiring applicants to be within commuting distance of Toronto for in person meetings 1-2 times a quarter. All candidates must be eligible to work in Canada.
The Opportunity
As our Senior GTM Analyst, you will build and strengthen the analytical foundation of Blue J's go-to-market motion.
You will design dashboards, define KPIs, develop forecasting models, and partner cross-functionally to ensure leaders have accurate, actionable insight into performance.
This is a hands-on individual contributor role with exposure to PLG, Marketing, Sales, Customer Success, Finance, and RevOps leadership. You'll sit close to the decisions that drive growth and play a critical role in helping the business scale with clarity and discipline.
What You'll be Doing
Go-to-Market Reporting & Dashboards

• Design, build, and maintain go-to-market dashboards that track performance across the full funnel
• Ensure dashboards are accurate, timely, and trusted by GTM and executive leadership
• Translate complex datasets into clear, intuitive visualizations that drive action

KPI Definition & Governance

• Create and maintain standardized KPI definitions across all of go-to-market
• Own a centralized metric repository to ensure consistency and clarity
• Partner with stakeholders to ensure metrics are applied consistently across teams and reporting surfaces

Analysis & Insights

• Perform ad-hoc analyses to answer business questions related to growth, performance, and efficiency
• Proactively surface insights, risks, and opportunities using data
• Support leadership with analytical inputs for decision-making and planning

Experimentation & Measurement

• Develop A/B testing and measurement standards to be used across all GTM teams
• Partner with Marketing and Product teams to ensure experiments are properly designed, measured consistently, and interpreted correctly

Forecasting & Planning

• Partner with Finance to build and manage forecasting models for key GTM measures
• Develop and refine multiple forecasting methodologies as the business scales
• Support annual and quarterly planning with data-driven forecasts and scenario analysis

Data Architecture & Enablement

• Define specifications for approved-for-use data marts or other democratized data assets
• Partner with RevOps, engineering, and GTM teams to ensure data models support reporting and analysis needs
• Help ensure data consumers across the business are working from a consistent, reliable source of truth

What You Offer Blue J

• 6+ years of experience in an analyst, analytics, or business intelligence role
• At least 4 years of experience supporting go-to-market teams such as Marketing, Sales, Customer Success, or Revenue Operations
• Strong proficiency in SQL, Excel or Google Sheets, and Tableau
• Demonstrated experience building forecasting models and supporting business planning processes
• Proven ability to turn ambiguous questions and messy datasets into structured analysis and clear insight
• Strong communication skills and comfort partnering cross-functionally with both technical and non-technical stakeholders
• High attention to detail and a deep respect for data accuracy and governance.
• Nice to have: Experience with Python for analysis or automation, background in B2B SaaS or subscription-based businesses, familiarity with modern data stacks, and exposure to high-growth environments

What We Offer You

• A rare opportunity to play a central role in scaling revenue-generating functions across PLG, Sales, Marketing, Customer Success, and Partners at a fast-growing, well-funded SaaS company where data directly shapes strategic decisions.
• A mission-driven culture where your work directly advances clarity, efficiency, and accessibility in tax research.
• Competitive base salary, stock options, and benefits designed to support you and your family.
• Flexibility in how you work: primarily remote, with occasional travel to our Toronto office as needed.
• A collaborative, ambitious, and supportive team that values innovation, respect, and fun.
• We care about you as a whole person. You'll have a healthy work/life balance and colleagues who respect it. We've mindfully put together a great benefits package that covers you and your family.

The Core Values that Define Our Culture

• We are customer-focused
• We put the team interest before self-interest
• We are pleasant and playful
• We are open to better ideas
• We deliver on our promises
• We solve the toughest problems

What to Expect in the Interview Process
We anticipate a high volume of applicants for this role and are excited to grow our team. A human will review each application and get back to you as soon as possible. We appreciate your patience and look forward to connecting with you!
Interview Process

• Chat with Lavita our Talent Acquisition Manager
• Interview with Paul, VP of GTM Strategy and Operations
• Meetings with members of the RevOps and Product teams
• Case study presentation and panel discussion with Paul and the RevOps team
• Final conversation with Ben, CEO

We believe our strength is built on diversity of thought, and encourage candidates from all backgrounds and experiences to apply. We value inclusiveness and are an equal opportunity employer. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We strive to create an inclusive and accessible hiring experience for all candidates. If you need any accommodations during the interview process, please let us know in your application. Our team is dedicated to providing the necessary support and making reasonable adjustments to ensure a smooth process for everyone.
How We Use AI in Our Hiring Process
To ensure transparency, we want candidates to know that Blue J uses AI-enabled tools within our applicant tracking system to help organize applications and highlight profiles that match the key requirements for each role.
AI does not make hiring decisions.
Every application is reviewed by a member of our Talent team, and all decisions throughout the process are made by humans.
We use these tools to support efficiency and consistency, not to replace human judgment and we're committed to a fair, thoughtful, and equitable experience for every candidate.

Skills Required