Job Description

Our client is a top financial institution with significant North American holdings. They have operations across most major verticals, including institutional & corporate, wealth management, private client, commercial banking, treasury, and retail banking.
Introduction: Robertson is seeking a skilled Senior Growth Marketing Manager - Travel and Sales Enablement to join our client.
Contract Period: 15 months with potential to extend or convert
Pay Rate: Starting from $60 per hour
Location: Toronto, ON
Location Type: Hybrid: 3 days per week onsite (Tues, Wed, Thurs)
Business Hours: Monday to Friday; 9AM to 5PM
Job Responsibilities:
Strategic Leadership and Vision

• Partnering with internal business and distribution partners, stakeholders to craft marketing campaign vision and strategic opportunities to grow revenue opportunities
• Represent the marketing team in executive meetings, providing insights and strategic recommendations.
• Stay abreast of industry trends and emerging technologies to continuously innovate and improve marketing tactics.
• Proactively seek opportunities to grow and optimize marketing strategies based on insights.
• Lead by example, embodying strategic thinking, adaptability, and a data-driven approach.

Campaign Development and Execution

• Drive the development and execution of detailed marketing plans that generate qualified leads and impactful revenue outcomes.
• Plan, execute, and optimize marketing campaigns across multiple channels, including direct mail, email, content, paid media, and more.
• Collaborate closely with internal business units, global and segment teams, as well as external agencies to create compelling product narratives and execute impactful go-to-market campaigns.
• Develop and implement strategic frameworks and roadmaps for marketing initiatives.
• Deeply understand our target segments everyday challenges and effectively communicate how products and features solve those problems.
• Align marketing efforts with sales objectives to ensure that campaigns, content, and messaging resonate with prospects and enhance all consumer communications.

Performance Measurement and Optimization

• Develop and implement measurement frameworks and establish KPIs and metrics for marketing channels.
• Analyze campaign and conversion data and key performance metrics regularly to measure the effectiveness of acquisition initiatives and optimize performance.
• Identify the most efficient and impactful opportunities through constant testing and optimization.
• Manage the acquisition marketing budget, ensuring accuracy, while efficiently allocating and reforecasting funds for maximum ROI/ROAS and strategic impact.
• Drive media buying and marketing program optimizations, partnering with global performance, digital, agency, and analytics teams, among others, to drive qualified leads, ultimately driving revenue.
• Collaborate with agile creative squads in campaign creative and content development to drive compelling marketing collateral
• Provide recommendations for targeting strategy and segmentation, leveraging insights from CAC, LTV, and ROI.

Team and Cross-Functional Collaboration

• Collaborate with senior leaders as well as the sales team to understand lead quality and make data-driven adjustments to improve conversion rates, addressing any challenges in overall progression to revenue by channel.
• Foster strong cross-functional relationships, managing multiple stakeholders towards common goals and ensuring projects are delivered with executional excellence.

Sales Enablement Support

• Support new RFP (Request for proposal) and pitch content participations from Marketing team.
• Own marketing budget allocation and planning to support marketing expense management.

Experience & Qualification Requirements:

• 7-10+ years of experience in marketing, with a strong focus on acquisition and conversion in the insurance industry
• Demonstrated success in leading and working within matrix organizations
• Strong knowledge of digital and traditional marketing strategies and tools (e.g., SEO, SEM, social media, email marketing, print, and direct mail)
• Strong analytical skills and experience with data analysis and reporting
• Experience in building and developing measurement frameworks, establishing KPIs, and metrics for acquisition channels
• Bachelor's degree in marketing, Business, or a related field; MBA or equivalent preferred

****ALL CANDIDATES MUST COMPLETE A CRIMINAL AND CREDIT CHECK AS PART OF THE APPLICATION PROCESS****
***We use AI technology as part of our application review process to assist with screening and assessment. All applications are also reviewed by our recruitment team. ***
How to Apply: If you are a motivated professional looking to contribute to a leading team, please submit your resume outlining your qualifications and experience relevant to this role. Robertson & the clients we represent, value diversity and are committed to creating an inclusive workplace. We invite all qualified individuals to apply.
Robertson & the clients we represent are equal opportunity employers, committed to diversity and inclusion. Robertson is a certified diverse supplier and actively seeks to foster a representative and inclusive workforce. We welcome applications from all qualified individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, Aboriginal status, or any other legally protected factors. We champion building a diverse and inclusive environment. #LI-BJ1

Skills Required