Job Description

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Senior Graphic Designer, Marketing
Full-time; Permanent
Date Posted: October 3, 2025
Who we are...
The Pacific National Exhibition is an iconic institution in BC, famous for bringing generations of people together to celebrate and build memories. This 115-year-old, non-profit organization has an annual operating budget of over $70 million dollars and generates revenue through four activity streams: the 115-dayannual summer Fair which averages more than 700,000 people annually, Playland amusement park which welcomes 400,000 guests annually including Fright Nights, and a busy year-round portfolio of events including concerts, trade shows and film, cultural and community events. In total we bring over 2 million people through the site each year. The fourth activity stream is park care and facility maintenance. PNE is proud of the work it does at Hastings Park and has a vibrant team that is passionate about events, guest experience and delivering memorable experiences.
At the PNE, we strive to create an environment that reflects our organization's core values: Enthusiasm, Excellence and Evolution. With a focus on these core values, we are committed to achieving our mission which is to "Deliver Memorable Experiences" for all who interact with the PNE whether it is our guests, our employees or the community.
The Senior Graphic Designer reports into the Director of Marketing and will be responsible for leading the creative direction and execution of all design assets that support the PNE's self-produced events, including Playland, Fright Nights, the PNE Fair, and the PNE Prize Home Lottery, as well as select projects for third-party event promoters within Hastings Park venues. This role will oversee the creation of print, digital, web, motion, and site look materials, ensuring brand consistency and high-quality design across all guest and partner touchpoints. The position requires strong leadership, creativity, and a strategic design approach to help elevate the PNE's visual identity and deliver memorable experiences for millions of annual guests.
Why join our Team?

• Exhilarating and fun-loving culture
• Opportunity for free or discounted tickets to shows, events, sports games, and much more
• Staff discounts for Playland, The Fair, and Fright Nights, as well as all PNE Food Stands
• Competitive compensation package
• Opportunity to create lasting memories and friendships!

What will you do?

• Lead the creative development, design, and execution of campaign assets across print, digital, web, motion, and site look applications.
• Oversee the PNE's brand identity, ensuring consistency across all guest and partner-facing touchpoints.
• Partner closely with the Marketing Team and Cross-Collaborative teams to develop integrated campaigns for Playland, Fright Nights, the PNE Fair, PNE Prize Home Lottery, and year-round events.
• Manage and prioritize multiple design projects, ensuring timelines and deliverables are met in a fast-paced environment.
• Liaise with internal stakeholders and external collaborators, overseeing everything from prepress preparation to large-format production pieces.
• Evolve the PNE's design standards by introducing new creative approaches, staying current with industry trends, and championing best practices in accessibility and sustainability.
• Uphold brand standards, ensuring all creative applications are accurate, consistent, and aligned with PNE's visual identity.
• Contribute hands-on design work when required, ensuring quality and creativity remain at the highest standard.

What else?

• Minimum 8 years of professional design experience, with at least 2 years in a senior or leadership role.
• Bachelor's degree in design (BA, BFA, or BS) or equivalent combination of education and experience.
• A strong, well-rounded portfolio demonstrating expertise across both print and digital media--including large-format signage, wayfinding systems, marketing campaigns, and digital content.
• Advanced proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator); experience with motion graphics and video editing tools (After Effects, Premiere) is a strong asset.
• Solid understanding of prepress and print production processes.
• Proven ability to manage a creative pipeline, balancing hands-on design work with team leadership and project oversight.
• Excellent communication and presentation skills, with the ability to clearly convey design concepts to both creative and non-creative stakeholders.
• A passion for storytelling, experiential marketing, and creating designs that connect with diverse audiences.
• Experience in large-scale events, entertainment, or tourism sectors is considered an asset.
• Successful candidates must undergo a Criminal Record Check.

Where and when to APPLY?
Applications can be submitted via the PNE website at and will be accepted until the role is filled.
As part of our initial screening process, we kindly ask all candidates to include links to work samples in their resume.
Preference will be given to candidates who submit their resume & work samples before October 26th. We look forward to hearing from you!
Additional Information
he PNE's compensation offerings are in alignment with a pay-for-performance pay philosophy that recognizes individual, and teamwork performance. The role is a permanent, full-time position with a typical salary range of $70,000 - $78,000 per annum. The starting salary will be based on the successful candidate's competencies, including but not limited to knowledge, skills, experience, and internal pay structures. As a part of the PNE's total compensation package, this position may be eligible for other benefits subject to program eligibility requirements.
The PNE is proud to be an equal opportunity employer, committed to creating an inclusive workforce that reflects the diverse community we proudly serve. All applicants will receive consideration for employment without regard to race, colour, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, disability, or age. If you require any support or accommodations throughout any stage of the recruitment process, please contact the People & Culture Department at .

Skills Required