Job Description

Who's SALUS?

At SALUS, we are revolutionizing safety in the construction industries with our advanced safety platform. Our mission is to bridge the gap between the office and the field by eliminating barriers to workplace safety. As a VC-backed startup with a growing customer base across North America, we are scaling rapidly and seeking exceptional talent to help drive our vision forward.

Challenges You Will Solve

As a Senior Field Marketing Manager, you will own the strategy, execution, and optimization of field marketing programs and in-person events to drive brand awareness, lead generation, and revenue growth. You will be responsible for selecting the right events, ensuring seamless execution, and equipping the sales team with the right materials to convert prospects into customers.



In this role, you will serve as a strategic partner to the marketing and sales teams, leveraging industry insights and event-driven engagement to amplify our presence in the market and drive

demand.

What You'll Do

Develop & Own the Field Marketing Strategy

- Design and execute high-impact marketing programs, including trade shows, industry events, and customer engagement initiatives.

Event Selection & Sponsorship Management

- Identify and secure sponsorship opportunities and speaking engagements to position SALUS as a leader in construction tech.

Booth & Brand Experience

- Collaborate with design teams and vendors to ensure eye-catching and engaging booth experiences.

Lead Capture & Sales Enablement

- Work closely with sales teams to optimize event follow-ups, ensuring high conversion rates from leads generated at events.

Performance Tracking & ROI Optimization

- Own event ROI measurement, tracking the pipeline impact of field marketing initiatives and refining strategies for maximum effectiveness

Cross-Functional Collaboration

- Work with growth, product marketing, and sales teams to align campaign messaging and event strategies.

What We Look For

5-10+ years of field marketing experience

in a

B2B SaaS or technology-driven

environment.

Strong event marketing experience

- proven track record of

planning and executing trade shows, conferences, and hosted events

with measurable pipeline impact.

Experience with sales enablement

- ability to create

compelling collateral, event messaging, and post-event follow-up strategies

.

Data-driven mindset

- strong experience in

tracking event performance and optimizing ROI

using

Salesforce, HubSpot, or other CRM/marketing automation tools

.

Creative thinker with a strategic approach

- ability to develop

engaging brand experiences and campaigns that resonate with construction industry professionals

.

Excellent project management skills

- ability to juggle

multiple events, campaigns, and priorities

while maintaining a

high standard of execution

. Experience working in

construction tech, safety compliance, or industrial SaaS

.

Nice-to-Haves

Broad Digital Marketing Knowledge

- Understanding of

how field marketing fits into broader go-to-market strategies

, including

paid media, SEO, email marketing, and content marketing

.

Experience in Series A or B Startups

- Proven ability to thrive in

high-growth, fast-paced environments

where

agility, execution, and strategic thinking

are critical. Strong relationships within

construction industry associations (ABC, AGC, etc.)

. Familiarity with

ABM strategies

and targeted event marketing for high-intent accounts.

What We Offer

Fully remote work environment (Canada-based with opportunities for in-person collaboration) Comprehensive health and dental benefits Ownership of field marketing strategy with high-impact, visible role in the company's GTM success * Opportunity to shape SALUS's market presence and brand awareness in the growing construction space