Job Description

Who We Are

At Escend Media, we help D2C brands implement retention strategies that increase profit and drive customer retention. We want to be the 'who' behind emails that people ask 'dannngg, who designed that'.

What We Do

We help 7 and 8 figure ecommerce businesses develop, optimize, and scale their owned media marketing efforts. Whether they are just looking to start email marketing, need to really refine what they are currently doing or need someone to take email marketing off their shoulders, we're here to help them so that they can focus on running the business.

Our clients are leaders in their industry and have built strong relationships with the customers they serve. Our job is to ensure that their brand image stays consistent online and offline and, more importantly, that their business is growing.

Summary of the Position

This is NOT an entry level position - we are looking for someone with specialized experience

As a senior email marketing strategist, you will own the end-to-end strategy for our clients' email marketing campaigns. Your role includes developing strategic plans, analyzing performance data, reporting on results, and continuously optimizing campaigns for maximum impact.

You are the last line of approval for copy, design and overall campaign/flow quality ensuring every deliverable meets our standards before reaching the client. You'll work closely with a copywriter & a designer, and while you don't need to 'be' a copywriter or designer, you need to be proficient with both & able to spot 'great' from 'good' from 'bad'.

Our Culture

No one is bigger than the team We don't make excuses, we take responsibility Be proactive Innovate everywhere Communicate. Communicate. Communicate. We have a culture of open communication.

Required Skills

Minimum of 2 years of experience in a similar role Minimum of 2 years of experience working with DTC brands Deep understanding of Klaviyo Experience in copywriting for DTC brands Experience with adherence to brand standards Experience with design software like, Photoshop/Figma (nice to have) Approach each day with a sense of urgency and purpose Experience with project management software like ClickUp Excellent attention-to-detail, organizational skills and ability to prioritize workload Excellent communication skills (written and verbal)

Responsibilities

Building and optimizing email flows and campaigns Building and optimizing the email strategy for clients Schedule all campaigns and flows per the email calendar Analyze & report on performance on a weekly & monthly basis Help to establish a standard set of KPIs for clients Conduct A/B testing to improve KPIs Coordinate with graphic designers to get new email templates designed Review and provide feedback on all copy & designs prior to sending to a client Troubleshooting issues with Klaviyo Lead email segmentation, targeting and lead nurture strategies Strategize with clients to improve email marketing performance Ensure compliance with CAN-SPAM regulations and international data collection policies Monitor email deliverability, IP health and maintain data hygiene Correspond with clients to plan strategy

Perks

Flexible working hours Remote working Room to grow - we're an early stage start up with a proven track record Competitive compensation Work with some amazing brands

This Role Is Perfect for You If...

You love working as a team. You are a self-starter. You can work under pressure You have exceptional communication skills You are results/outcome driven. You have a 'can-do' attitude. If "that's not my job" isn't in your vocabulary, you'll fit in great!

This Role is NOT the Right Fit For You If You Are...

A 'me first' type of person Not a self-starter. Not a 'people person' Problem driven, not solution-oriented. If you complain about problems/issues/bottlenecks, without proposing a solution, this is not for you. Looking for a typical 9-5. If you hate Mondays, this is not for you. We're a mission-driven company who are all about changing the lives and businesses that we work with. If we have something that needs to get done, we'll have all hands on deck. Sometimes you might have to work late but sometimes you'll get the afternoon off, it's not all work, no play, but we're here to help business grow!
Job Types: Full-time, Permanent, Casual, Freelance

Pay: $55,000.00-$90,000.00 per year

Benefits:

Casual dress Company events Flexible schedule Paid time off Work from home
Application question(s):

Where are you located (city/province)?
Experience:

DTC e-commerce: 2 years (required) email marketing (Klaviyo): 2 years (required)
Work Location: Remote