Job Description

About Us:

At West Coast Seniors Housing Management, we see our communities as a family and we are equally committed to our residents and our staff. We provide an engaging work environment and treat each other with respect and dignity. We invest in the growth and development of our teams to actively participate in the creation of memories and moments that matter to our residents.

About the Role:

Reporting to the President, the Senior Director, Sales and Marketing will provide strategic Sales and Marketing leadership to WCSHM; ensuring the organization\xe2\x80\x99s occupancy and revenue goals are met. The Senior Director Sales and Marketing leads and oversees all the sales and marketing activities of WCSHM. This includes but is not limited to support office and community level marketing plans and initiatives, communication through print, digital, and social media and any new emerging forms of media.

The Senor Director, Sales & Marketing will support the business by leading the development and execution of community-based sales and marketing plans and goal-setting. The Senior Director, Sales and Marketing will provide leadership, coaching, mentoring and training to the Support Office Sales teams and Community based teams that are involved in sales.

Build strong relationships with external stakeholders to drive the awareness of the company within the public eye.

The Senior Director, Sales & Marketing will work collaboratively with other members of the Executive team in building a dynamic and sustainable organization culture of trust, integrity and service that will propel the growth of our people and revenue generation.

Direct report: Director Sales and Marketing, Regional Sales Managers and Coordinator Social Media and Communication

RESPONSIBILITIES:

• Engage and mobilize your team to achieve the purpose, goals, objective and key results of the organization.
• Be an engaged collaborative team player, developing and maintaining professional relationships that support and strengthen the WCSHM/organizational culture and purpose.
• Model the values and leadership behaviours of WCSHM/organization and inspire other to do the same.

• Lead all sales and marketing activists within Independent Living, Assisted Living and Long Term Care
• Ensure occupancy targets are met or exceeded for the whole portfolio
• Identify new revenue generation opportunities for the organization
• Ensure a vibrant positive compassionate sales culture is cultivated across the organization
• Community outreach and communication plans are developed and implemented
• Development and manage sales and marketing budget
• Training, mentoring, evaluating and coaching of sales leaders and teams
• Ensure access to current and accurate market intelligence is maintained and acted upon promptly
• Develop and nurture community and industry partnerships
• Ensure the consistent adherence to brand standards
• Oversee the design and delivery of all advertising and marketing materials
• Oversee the implementation of local or cooperative functions, meetings, workshops, tradeshows, conferences, partnerships, sponsorships and special events
• Manage social and traditional media
• Manage the communication plan for the Support Office and oversee community level communication plans
• Any additional duties assigned

• Business degree, or equivalent experience and education
• Must have at least 5 years of Sales and Marketing experience, with sales team management experience
• Strategic thinker and relationship builder
• Must demonstrate knowledge of sales concepts, skills, processes, and programs
• Strong organizational and time prioritization skills
• Excellent communication and presentation skills
• Organizational and multi-tasking skills
• In depth knowledge of social media, traditional media and online marketing
• Up-to-date with current and emerging market trends
• Ability to problem-solve and provide supportive decision making
• Proven experience coaching, training and mentoring sales teams
• Proven change management experience

• Travel to communities within the organization
• Valid Provincial Driver\xe2\x80\x99s License

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