Job Description

The Role: Senior Director, Loyalty & Marketing

What you are looking for:

A closely connected culture A total rewards package meant to enhance your work-life flexibility Fully utilizing your talent Professional growth and development via challenging projects and assignments Warm and fuzzy feelings knowing you have helped your community, your team, the business and social causes through the Rexall Care Network

Reporting into the SVP, Merchandising, Marketing and Loyalty, the Senior Director, Loyalty & Marketing will lead the evolution of our customer engagement strategy across our national retail pharmacy network. This visionary and results-oriented executive will own and drive growth through customer loyalty, data-driven marketing, and omnichannel excellence, delivering measurable results in both pharmacy and front-of-store performance.

What you'll be doing:

Strategic Leadership

Set and execute the strategic roadmap for loyalty, brand, and customer marketing across all retail pharmacy channels. Champion a customer-first culture that prioritizes data, personalization, and lifetime value. Collaborate closely with executive leadership, pharmacy, operations, merchandising, finance and technology teams to embed marketing into the broader business strategy.

Loyalty Program Ownership

Oversee the strategy, performance and continuous enhancement of our loyalty platform, optimizing acquisition, engagement, retention, and reward value. Leverage advanced customer analytics and segmentation to drive tailored experiences and measurable ROI. Explore and lead partnerships that enhance program relevance in health & wellness and everyday retail.

Marketing & Brand Management

Lead integrated marketing planning and execution for pharmacy services, seasonal programs, and community health initiatives. Ensure brand consistency and resonance across all touchpoints including in-store, digital, email, app, and local market activations. Own the marketing budget, performance reporting, and investment optimization across paid, owned, and earned media.

Omnichannel Customer Experience

From script refills to loyalty redemptions, align closely with digital and product teams to create seamless customer journeys across platforms. Drive innovation in mobile app engagement, real-time offers, and AI-powered personalization.

People Leadership

Directly lead a team of 4 senior leaders and a total team of 20 marketing professionals. Foster a high-performance, inclusive team culture focused on innovation, accountability, and customer obsession. Develop internal talent and succession plans while attracting top-tier marketing and analytics talent.

Knowledge, skills and experience:

15+ years of progressive experience in loyalty, CRM, and brand marketing roles Minimum of 5 years in a senior leadership position in retail, with a proven ability to lead through influence in complex organizations Demonstrated success leading loyalty programs and customer marketing within the retail, pharmacy, grocery, or health & wellness sectors. Adept with various marketing technologies, data platforms, and omnichannel performance levers. Experience leading and developing high performing teams Strong proficiency managing budgets and agency partnerships Familiarity with healthcare and privacy regulations (e.g., HIPAA, PIPEDA). Bachelor's degree in Marketing, Business, or related field; MBA or equivalent preferred


At Rexall, we are better together. We serve our customers, partners, and patients best--we are our best--when everyone brings their true self to work. Our connected, inclusive culture celebrates our lived experiences, backgrounds, expertise, and self-expression to let us win as one team. Leveraging our differences distinguishes us and brings out our best performance.



Are you #ALLin?

Rexall Pharmacy Group is committed to providing an accessible environment for all of our customers, employees, and job applicants. Rexall Pharmacy Group will make available to any selected applicants' accommodations and/or accessible formats should they require. Candidates are encouraged to discuss any accommodation they may need in order to allow for the most effective selection process.