Job Description

We are looking for a Senior Director to support our Canadian juice business which includes iconic brands like Simply, Minute Maid & fruitopia. You will lead a nimble team tasked to build short-term & long-term strategies, own end to end plans & direct the day-to-day management of our expansive portfolio. You will report into the VP of Juice Marketing and work cross-functionally with several teams - Commercial, Sales, Finance, R&D, Legal/ Regulatory & our creative agency partners. If you are strategic, driven, and collaborative, we want to hear from you!

What You'll Do for Us

Provide direct reports with leadership, clear direction/prioritization, and coaching to achieve work objectives, improve performance and skills, and develop career paths Lead development of annual and multi-year brand growth strategies and business plans to deliver against overall brand vision and business objectives Lead future product pipeline to deliver sustainable revenue and profit by working closely with related functions, such as R&D, Technical, Supply Chain, Human Insights, Design, Finance, Legal and Commercialization Drive commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions Develop and communicate written briefs for use by agencies (e.g., media, creative, packaging, product development etc.) and direct their work activities to generate concepts for effective execution of marketing programs and objectives

Qualifications & Requirements

8 or more years of experience in brand management and/or marketing in consumer-packaged goods; beverage experience preferred Bachelor's degree required; MBA preferred Ability to develop and articulate multi-year strategic plan and annual business plan for their brand. Develops a holistic picture of what is required to deliver these plans including alignment of key stakeholders across the value stream and making key decisions on resource needs/allocations.

Communication

Focus

Role frequently leads communications with both internal (e.g., US brand, Commercial, Supply Chain & Technical, Finance) as well as external (e.g. customer, agency, supplier) partners Interactions include sharing relevant information on brand business plans, influencing others to take action in support, and negotiating components of said plans in order to enable desired outcomes Role interacts frequently (daily) with constituents (internal and external) that may not have completely aligned interests/ objectives

MASTERY OF

(REQUIRED)

Ability to adapt US brand vision/strategy through development of annual brand business plans along with corresponding resource requirements for local market Strong collaboration skills including ability to build partnerships, establish trust & credibility and influence across all levels of leadership Excellent oral and written communication skills with ability to tailor communications to audience and providing clear Ability to effectively prioritize short and long-term business priorities and communicate & manage key tradeoffs and implications Proven ability to coach and develop talent and deliver business results through others

BROAD EXPERTISE IN

(GOOD TO HAVE)

System operations within NAOU (customers, various routes-to-market etc.) Experience developing and launching step-change innovations Agency project management experience including budget management

What We Can Do For You

Expansive & Diverse Customers:

We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day. You will get experience working across Canada.

Challenging Work:

Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.

Portfolio Management:

You will oversee multiple brands under one portfolio - Simply, Minute Maid, fruitopia, Five Alive and Honest Kids

Skills:

Social Media; Sustainability; Brand Strategy; User Experience (UX) Design; Experimentation; Design; Design Thinking; Audience Engagement; Influencer Marketing; Data Insights; Market Segmentation; Storytelling; Data Strategies; Ideas Generator; Creative Strategies; Revenue Growth Management; AI Concepts; Negotiation; Portfolio Strategies; Agile; System Economics; Omnichannel Interactions


Pay Range:$185,000 - $212,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.



Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.