Job Description

About the role:
Are you passionate about crafting meaningful customer journeys to drive adoption, engagement, and retention? We're looking for a Senior Customer Lifecycle Manager to take our lifecycle program to the next level.This role will be pivotal in shaping how we engage with customers at every state of their journey, driving value, and creating moments that matter. If you're a strategic thinker, data-driven experimenter, and creative problem-solver, we want you to join our team.
This is a remote position open to candidates residing Canada.
You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact-helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You're energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will:

• Design and implement impactful customer lifecycle campaigns: Collaborate with Customer Outcomes (Customer Success, Customer Education, Customer Support) and Marketing Operations to design and implement lifecycle marketing campaigns. Develop scalable processes to efficiently launch and manage lifecycle programs that drive measurable results.
• Optimize journeys through experimentation and data: Collaborate with Marketing Analytics to craft a campaign roadmap and develop innovative, data-backed strategies to engage customers at key lifecycle moments. Use insights to continuously refine touchpoints and maximize engagement.
• Own end-to-end lifecycle strategy and execution: Lead and evolve lifecycle communications, including audience segmentation, message development, campaign execution, and performance analysis. Establish a continuous feedback loop to optimize strategies and future email campaigns.
• Measure campaign and program effectiveness: Partner with Marketing Operations and Analytics to establish best-in-class reporting that tracks the success of global lifecycle campaigns. Use this data to inform decisions, optimize performance, and share wins across the organization.
• Drive cross-functional alignment and communication: Act as a liaison between teams - Customer Outcomes, Product, and Sales - to ensure a seamless customer experience. Ensure partners and stakeholders have clear visibility into the current state and ongoing evolution of the customer lifecycle. Share learnings, champion change management, and bring stakeholders together to achieve a common goal.
• Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• 8+ years of experience in lifecycle marketing, customer marketing, and/or digital customer programs in a global B2B SaaS environment.
• Strong understanding of market segmentation, customer journey mapping, and campaign automation
• History of successfully launching end-to-end lifecycle programs and experience investing in the right levers to drive impactful results.
• Highly skilled at managing complex projects with multiple priorities, meeting deadlines, and delivering exceptional quality, earning recognition as a strategic "operator" by peers and leadership.
• Demonstrates curiosity at every opportunity to deeply understand the customer - uncovering their behaviors, motivations, challenges, and goals - and weaves these insights into strategies and campaigns.
• Exceptional copywriting and creative skills, with the ability to deliver strong and effective content.
• Exhibits excellent judgment and a passion for data-based decision-making and experimentation.
• Fluent in English with strong written and verbal communication.
• Cross-functional collaborator with strong listening skills rooted in empathy to develop authentic relationships.

An ideal candidate also has:

• Self-motivated and results-driven, with the ability to think strategically and execute tactically.
• Proven experience working cross-functionally with product, data, and content teams.
• Familiarity with regional data privacy regulations (GDPR, CAN-SPAM, etc.).
• Experience managing localization and translation processes for marketing content.
• Experience using Iterable or another ESP.
• Email coding experience (HTML/CSS) is a plus.
• Bachelor's degree from a 4-year institution.

Skills Required