Job Description

SENIOR CREATIVE DESIGNER Location: Hybrid (Remote/Alymer Ontario) We are on the hunt for a Senior Creative Designer to round out a passionate and highly creative internal design team. This position calls for a highly collaborative designer with a creative spark and a keen understanding of marketing communications and brand building in the cannabis space. You must possess the ability to adapt for an industry in constant flux, have some sharp concept ideation abilities, strong communication skills, and the passion and self-motivation to be the best in the business. You thrive with innovative problem-solving, from concept development to production design, through to fast high-caliber executions. Your style is diverse and can span across communication touch points, from instore to online, digital and print. We need someone that knows the rules yet isn\xe2\x80\x99t afraid of how to push them to their breaking point. Why you\xe2\x80\x99ll love this job. The creative projects are as diverse in medium, as they are in demographics, so there is never a dull moment. From the instore customer journey to digital online touch points (and everything in between), this is about as creative as you can get. If we can dream it up, we make it happen - our only limitation on what is possible is ourselves (and sometimes Health Canada). Motif offers the ideal environment for creative brains to thrive, as design and innovation are an integral part of the entire process. About Motif Motif Labs, a licensed cannabis extraction facility in Aylmer On, is a rapidly growing company that is thriving in the Canadian cannabis space. With creativity, passion, and innovation at its core, our internal brands have developed into industry leaders. The best part, the momentum has only just begun as we continue to diversify our consumer-goods portfolio. Primary Responsibilities \xc2\xb7 Understanding of cannabis retail landscape in Canada, and knowledge of retail customer journeys \xc2\xb7 Work with the Creative Director, designers, brand managers, and other team members to develop holistic ideas and design solutions, and tactical executions \xc2\xb7 Expertise in the creation and execution of integrated marketing programs and campaigns, which may include retail, in-store, video content, storyboards, traditional media, ecommerce, websites/microsites, tradeshow, animation/motion graphics, social media. \xc2\xb7 Experience and skill in video content (motion graphics, animation, live action) concepting, visualization and art direction. \xc2\xb7 Understands and demonstrates the best ways to communicate in different mediums (print vs digital vs video, for example) \xc2\xb7 Leads/oversees the development of presentation decks, deliverables and ensure timelines are met \xc2\xb7 We value culture and teamwork over egos \xe2\x80\x94 must work well within a team \xc2\xb7 Confidently conveys and presents ideas and concepts; both with internal teams, as well as with broader internal/external audiences \xc2\xb7 Research and understand the Canadian cannabis retail landscape, seeking new opportunities to show case our brands \xc2\xb7 Actively participates and engages in internal review meetings and brainstorming sessions \xc2\xb7 Demonstrates a roll-up-your-sleeves-and-get-it-done attitude \xc2\xb7 Proactively seeks solutions to problems and challenges \xc2\xb7 Helps create efficiencies and improve processes \xc2\xb7 Lives and breathes marketing communications - gets excited to talk shop and always learn \xc2\xb7 You get excited about trying something new and pushing of what\xe2\x80\x99s possible Qualifications - Diploma or Bachelor\xe2\x80\x99s Degree in Graphic Design/Advertising & Marketing or related field
- 5+ years of experience in marketing communications/advertising \xe2\x80\x93 CPG and retail experience strongly encouraged.
- Design agency experience a strong asset
- Keeps up with trends and seeks opportunities to grow and network outside of the office \xc2\xb7 Well-rounded portfolio showcasing strong, innovative creative ideas, presentation skills and an excellent understanding of different communication spaces, mediums and approaches, as well as design, typography, photography and Illustration use. You demonstrate originality, perfect execution, and multidisciplinary thinking through your work \xc2\xb7 Expert fluency in design software, especially Adobe Creative Cloud, Illustrator, Photoshop and InDesign. You know how to design for web and print \xc2\xb7 Detail-oriented: You work pixel-perfect, are highly detail-oriented, and have an excellent feel for typography. \xc2\xb7 Brand guardian: You can act as brand police, while being flexible enough to allow the brand to evolve \xc2\xb7 A strategic thinker that works well independently and as part of a core team. \xc2\xb7 Strong aptitude in applying design thinking to advertising communications. \xc2\xb7 Innovator: You don\xe2\x80\x99t believe in the status quo, and you like to make things happen. \xc2\xb7 Communicator. You can communicate well and get your ideas across. You have strong professional interpersonal communication skills, and email writing. \xc2\xb7 Time management: You can manage your time, hit deadlines, and be on time for meetings, all while juggling multiple projects. \xc2\xb7 Team management: You can lead and inspire junior designers on the team, while providing constructive feedback to meet the creative requirements \xc2\xb7 Team player: You are positive, collaborative and a contagious spirit who works well with others. \xc2\xb7 Ability to Learn and Share: You approach the work with an open mind to learn while sharing knowledge. \xc2\xb7 Cultural player: You contribute to the culture of the company and take part in activities that foster the company spirit. \xc2\xb7 Experience in cannabis, beverage, alcohol or relatable industries is an asset Job Type: Full-time