Senior Content Marketing Specialist

Vancouver, BC, Canada

Job Description


Kameleoon is the only optimization solution offering web, full stack, and feature experimentation capabilities in a single unified platform. It enables product managers, marketers and developers to build exceptional digital experiences and products to maximize engagement and conversion.

With a team of +180 people present in North America and Europe, Kameleoon works with more than 700 companies worldwide that make Kameleoon the top SaaS platform for AI-driven experimentation and personalization. These include leaders in ecommerce and retail, media, travel, automotive or financial services such as Rakuten, Toyota, Moncler and many others.

Descriptif du poste

In this role, you\'ll\xe2\x80\xa6

  • Take the lead on ideating and creating content that is purposeful, actionable, and audience-centric for Kameleoon\'s key audiences.
  • Build a content plan and strategy to ensure targeted audiences have a range of helpful and inspiring content.
  • Develop a deep talent bench of journalists and contributors, assigning clear story briefs that result in few, if any, revisions.
  • Create a Kameleoon storytelling guide, to help internal colleagues and external actors e.g. freelancer writers and designers, etc. keep our content reading and looking consistent per brand tone/voice.
  • Lead and manage the Kameleoon story calendar, ensuring that it captures the zeitgeist of the optimization industry, activities by our partner program, and our product marketing e.g. new releases, etc. so our readers can easily find and enjoy topical and engaging content regularly.
  • Troubleshoot editorial issues i.e. aligning design, getting key stakeholder approvals, etc. ensuring stories, publishing channels, and the Kameleoon calendar stay on track.
  • Ensure content is successfully and persuasively posted on Kameleoon channels e.g. website, e-newsletter, LinkedIn, etc.
  • Run editorial meetings and contributor check-ins. Meet with peers in EMEA to stay abreast of successful content marketing initiatives and campaigns.
What a day may look like for this role
  • You check with freelancers to verify that stories in the calendar are on track. You troubleshoot, where necessary.
  • You catch up on industry and industry-related news, looking for story and opinion inspiration. You reach out to influential voices and opinion-makers, aiming to enlist their voices in your stories. You comment and post on LinkedIn with confidence, knowing your voice helps raise ours.
  • You review what is meant to be published today, tomorrow, this week, this month, next month, and this quarter - and take action to ensure that content is at the proper stage/step.
  • You join and lead meetings aimed at surfacing audience-building content ideas.
  • You review new visuals from in-house and freelance designers, giving helpful feedback, and adjusting any copy work, if necessary.
  • You block out time to work on an original research report, knowing that it will be a \xe2\x80\x9chero\xe2\x80\x9d piece of content for a co-marketing campaign.
  • When someone from London or Paris sends you a Slack message asking for your help reviewing a story or content asset in English, you find time to help.
  • You look at the calendar again, knowing your work is always better when you\'re prepared and steps ahead.
Profil recherch\xc3\xa9

This position may be a good fit if you\xe2\x80\xa6
  • Reside in North America
  • Are excited about the idea of joining a brand new team and office of a European company.
  • Already have an audience in the A/B testing, personalization, or related space.
  • Have a strong and varied portfolio of work that showcases 2-5 years of experience in B2B/B2C marketing, content creation, or digital publishing.
  • Have a university degree in Marketing, Communications, Journalism, or equivalent.
  • Work cooperatively with others and love to learn. You value relationships and have the social skills to create a devoted team environment.
  • Can toggle between project management mode and journalist extraordinaire.
  • Are curious.
  • Have enough experience to know that great, especially in SaaS, content marketing means leading with the problem solved instead of the technology.
  • Possess powerful editing abilities. You know how to structure a story so that a reader gets maximum value for the least amount of effort.
  • Know that if you didn\'t read the story out loud, it probably hasn\'t been properly edited and proofed for grammar, spelling, and punctuation.
  • Know what a nut graph is but also appreciates that readers skim before they read.
  • Love to include voices and sources in your stories.
  • Believe with all your heart that if you only had more time, you would have written a shorter post or article.
  • Aim to convert challenges into opportunities.
  • Feel as comfortable editing an evocative posting on LinkedIn as digging into stats meant to create an original research report.
  • Hear \xe2\x80\x9cshow\xe2\x80\x9d don\'t \xe2\x80\x9ctell\xe2\x80\x9d and know exactly what it meant.
  • You know how to \xe2\x80\x9catomize\xe2\x80\x9d a story, thinking about how it will work for multiple channels and mediums.
  • Appreciate that great design doesn\'t solve bad editorial.
  • Enjoy reading insights by McKinsey as much as Reddit.
In exchange, Kameleoon can provide...
  • A competitive salary
  • A fully remote work environment
We want to build diverse and talented teams. If there\'s anything we can do to help you, please let us know.

Kameleoon

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Job Detail

  • Job Id
    JD2172683
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Vancouver, BC, Canada
  • Education
    Not mentioned