Job Description

At Black & White Zebra, our publications are the cornerstone of our company. Through engaging videos, award-winning podcasts, smart thought leadership, and helpful educational content, we help professionals win at work and build thriving communities along the way.

We're now looking for a Senior Content Manager to lead the content program for The Digital Project Manager, our flagship publication for delivery leaders managing projects, people and outcomes; leveraging AI to work smarter, deliver faster and lead better in fast-moving tech teams.



In this strategic, high-impact role, you'll manage a team of editors and own a cross-channel content strategy that spans podcasts, editorial, ebooks, newsletters, events, video, and social. You'll repurpose content across formats and act as a bridge between community hosts--the faces of the brand--and the editorial roadmap, aligning community conversations with the topics we know matter most to our audience. You'll shape our editorial methodology, build scalable systems, and ensure everything we publish is useful, credible, and performance-driven.



You'll ground the content roadmap in deep audience insight--from SEO and competitive research to direct user feedback--while also spotting emerging needs our readers don't know they have yet. With your project management expertise and hands-on knowledge of PM tools, you'll sharpen our editorial voice, bring clarity to complexity, and position The Digital Project Manager as the go-to source for future-ready project leadership.



Beyond traditional publishing, you'll explore and scale new content experiences--from interactive tools and surveys to video and visual storytelling--that deepen engagement, serve user needs, and strengthen our competitive edge--and you'll coach editors to do the same. You'll collaborate closely with Content Ops, SEO, Media, and Events teams to align efforts and continuously raise the bar on quality and efficiency.
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Who You Are

A

cross-channel content strategist

with a track record of scaling content programs and leading high-performing teams. You know how to extend a story across newsletters, podcasts, events, social, and video. An

AI enthusiast

with a deep curiosity for how AI is reshaping content and workflows, as well as the entire landscape of project management, PM tools, and the future of work. A

subject-matter expert in project delivery, project management and PM technology

who's comfortable with platforms like Monday, Asana, ClickUp, JIRA, Wrike, and Trello. You understand the real-world challenges of delivery leaders and know how to communicate in their language. An

AI systems innovator

who integrates AI into every part of the content process and continually refines it--ensuring we scale responsibly and stay at the forefront of AI-driven publishing.

A reader-obsessed content leader

, driven by clarity, empathy, and usefulness. You anticipate needs, identify friction points, and shape content that serves people in the right way at the right time. A

hands-on contributor and explorer

who tests tools, talks to users, conducts interviews, digs deep into products, and brings experience to the content you guide. You're just as comfortable writing a first-person piece as you are leading a roadmap sync. A

collaborative leader and strategic partner

who thrives in cross-functional environments and knows how to own cross-channel testing and strategy--aligning content strategy with SEO, product marketing, and partner strategy.
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What You'll Be Doing (Responsibilities)

Lead cross-channel content strategy and roadmap:

Own the content roadmap, deciding what we create, update, and optimize across channels based on performance data, business goals, and audience needs. Extend stories across editorial, podcasts, newsletters, video, social, and events--meeting audiences where they are and repurposing content for maximum impact. Own and evolve our editorial methodology to ensure every piece aligns with our mission to help readers future-proof their organizations. Ground decisions in SEO, user feedback, competitive research, data sources, and emerging audience needs--especially around AI and the future of project delivery.

Elevate content quality, innovation, and testing:

Oversee site-wide content quality and clarity, ensuring every piece helps readers future-proof their organizations. Write and contribute first-person content on high-priority and emerging topics, especially where thought leadership and SME insights are essential. Contribute to interviews, podcasts, and digital PR opportunities--representing the brand externally and amplifying our editorial voice across channels. Test, launch, and scale new formats--interactive tools, visual storytelling, surveys, and beyond--that engage readers in fresh ways. Surface emerging reader needs by talking to users, testing tools, and spotting opportunities before they appear in SEO data--with a special focus on AI topics, spotting shifts before they show up in SEO data.

Embed and scale AI-powered content systems:

Work with content operations to integrate AI across every part of the content workflow--from templates to publishing and optimization--and continuously refine processes to scale responsibly. Coach editors and internal experts to step into earned media, PR, and thought leadership opportunities in partnership with the Digital PR Lead.

Grow and empower a high-performing content team:

Manage and mentor a team of editors and contributors, providing structured feedback, editorial development, and career support. Coach internal experts and editors to participate in earned media and thought leadership efforts, in partnership with the Digital PR Lead. Foster a culture of curiosity, collaboration, and experimentation that keeps the team at the forefront of both AI innovation and content leadership.
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How Your Success Will Be Measured

Content output :

Volume of high-quality net-new and updated articles published each month, aligned to strategic priorities and roadmap goals.

Content quality & clarity:

Adherence to editorial standards, voice, and structure--along with improvements in engagement metrics, UX feedback, and time-to-publish efficiency.

Performance impact:

Growth in keyword rankings, organic traffic, newsletter sign-ups, and conversions tied to business-critical topics and funnel stages. Increased visibility and authority in conversations around AI, project delivery, and PM tools.

AI powered, scalable improvements:

Enhancements to templates, workflows, and AI processes that increase quality, reduce friction, and enable scale--resulting in faster time-to-publish, increased traffic and revenue, and reduced content production costs.

Team development:

Feedback adoption, editorial growth, and quality improvements from contributors, resulting in faster content cycles, increased publishing autonomy, and higher volume of consistently high-quality content.

Thought leadership readiness:

Participation in media, interviews, and PR opportunities that extend brand authority. Engagement of SMEs, editors, and internal experts in thought leadership efforts in partnership with the Digital PR Lead.

Proprietary enhancements:

# of pieces enriched with original diagrams, templates, tools, visuals, or interactive elements that improve UX and search competitiveness.
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Your Skillset Includes

5-7+ years in organic content strategy, editorial leadership, or content marketing, with a record of scaling programs and driving measurable growth. A strong background in project management or digital delivery, with firsthand experience using tools like Asana, Jira, Wrike, Trello, ClickUp, and managing real projects across cross-functional teams. A proven track record of managing teams and publishing high-impact content at scale, with strong editorial judgment and a clear user-first mindset. Deep knowledge of SEO, content UX, and content operations, and the ability to align them with business goals for performance and growth. Advanced experience with AI-assisted content production, including prompt design, workflow tuning, and integrating AI into templates and publishing processes to increase efficiency and quality. Familiarity with frameworks like Agile, Scrum, Kanban, and Waterfall--and how they play out in real-world agency, studio, or tech environments. Strong research, interviewing, and storytelling skills, with the ability to turn complex concepts into clear, engaging narratives. Proficiency with content and analytics tools like GA4, Ahrefs, Airtable, and WordPress. Excellent cross-functional communication and project management skills. A deep curiosity about what's next in project management--from new tools to new ways of working--and a passion for helping others adapt and thrive.
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Nice To Haves

Experience contributing expert commentary or appearing in thought leadership content Familiarity with PR/media collaboration and working alongside outreach or communications teams Background in content UX, accessibility, or conversion-oriented design for content

Salary Statement:

This full-time position is available as a remote role with the option to use our office in Vancouver, BC if you live locally. The role offers an annual base salary in the range of $140,000 to $180,000 CAD. The range is a guide for the expected skills, knowledge, and experience for new hires based in Canada only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of Canada and/or at different seniority levels. In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.

About Us:

Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.

Our brands cover project management, product management, people management, customer experience, quality assurance and others, with the goal of connecting people with the knowledge, skills and tools they need to succeed professionally.

We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we've grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 14 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.

We've recently ranked #30 in The Globe and Mail's Fastest Growing Company list and received a CMI award for Best Digital Publication for The Digital Project Manager--and we're listed in both Canada's Top Small & Medium Employers, and Best Employers in BC.

All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we're creating a playbook for the future of work and empowering communities to create it with us.

Want to learn more? Watch this video to learn why the team love working at BWZ!

Diversity Equity and Inclusion:

Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!