33 Dundas Street West Toronto Ontario,M5G 3C2
Experience with investing products is an asset.
Creates, develops, and executes a brand content strategy taking into account the customer journey and intended customer experience. Contributes to the planning, development and management of content and produces content guidelines, assessments, models, plans, architecture and frameworks. Monitors the target audience's needs and ensures content for various digital experiences, etc. is usable, well-structured, easily found and aligned with organization brand and style guidelines. Applies knowledge digital properties and platforms to recommend, design and optimize content structure.
Defines and develops key brand messages for content.
Ensures that appropriate content is shown to a user in the right place and in the best format.
Creates and communicates a content value proposition.
Establishes content workflow, management and governance.
Creates and disseminates content standards documents, such as style, tone of voice, and accessibility guidelines.
Prioritizes, plans, delivers, and maintains content for multiple channels and audiences.
Carries out user research and usability testing.
Creates content models and gives recommendations for taxonomy and metadata.
Exercises judgment to identify, diagnose, and solve problems within given rules.
Works independently and regularly handles non-routine situations.
Broader work or accountabilities may be assigned as needed.
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