Job Description

Req Id: 411847

At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content - we advance how Canadians connect with each other and the world.

If you\xe2\x80\x99re ready to bring game-changing ideas to life and join a community that values professional growth and employee wellness, we want you on the Bell team.

Our Bell Business Markets team enables the digital transformation of businesses and governments nationwide through solutions in areas including Internet and private networks, voice and unified communications, contact centre, security, Internet of Things, data centre and cloud. We\xe2\x80\x99re proud to be Canada\xe2\x80\x99s leading provider of broadband network and communication services for businesses and governments.

Summary

The Content Strategy team at Bell Business Markets (BBM) plans, approves, and helps execute communications for medium and large enterprises across Canada, working in sync with our marketing/take to market partners. The team is currently seeking a high-energy team player and experienced storyteller who understands how to build a B2B story, can engage directly with our customers, write a solid agency brief (or do the writing themselves) and can review material to make sure it hits the mark. Being highly organized and being (calmly) able to balance a number of projects will be key.

Key Responsibilities

• Engage with the sales, customer service, solutions marketing, social media, legal, brand, and marketing technology functions at BBM, in order to discover, track, execute, publish, promote and measure customer stories \xe2\x80\x93 both for internal and external audiences;
• Maintain and grow the funnel of potential stories, with special attention to upcoming needs in the form of: events, verticals, regions, partner requirements and campaigns;
• Work with customers to understand their story, help convince them to let us tell it, coordinate and execute on interviews (online and/or in-person) and arrange approvals;
• Develop interview questions and (when necessary) propose plans for video shoots;
• Brief and manage agency partners and Bell Media as needed;
• Produce (and help agencies produce) content that aligns to marketing plans and business objectives;
• Research \xe2\x80\x93 you will stay on-trend with content creation and publication standards, as well as customer advocacy best practices;
• Continually raise the bar on development of compelling, data-driven storytelling with a customer focus;
• Part of each role on the Content Marketing team involves supporting other members of the team (to help with busy periods, vacations/illness and etc.). This may involve writing, peer editing, participation in strategy discussion or project coordination.

Critical Qualifications

• Experience managing, telling, promoting and tracking customer stories is vita;
• You have experience/training in Content Marketing, Communications, Journalism and/or Editorial roles \xe2\x80\x93 and you are looking to expand and grow your marketing knowledge;
• You have B2B experience from working in a corporate environment, PR company or marketing agency; experience in technology, IoT or telecommunications will be a strong asset;
• You possess strong project management skills and have experience working on multiple projects simultaneously. Relationship-building (with customers, agencies and internal stakeholders) is key;
• You are detail-oriented, yet able to prioritize and manage change in a high-pressure environment;
• You can interview: Develop questions, keep subjects comfortable, follow up unexpected storylines (instead of just sticking to the script questions) and get great quotations;
• You can write: Articles, video scripts, interview notes and story summaries;
• You can edit: Briefs, copy direction, style and proofing (long form, short form, infographics, etc.);
• Experience developing videos is a plus \xe2\x80\x93 you don\xe2\x80\x99t have to be a cinematographer, but being able to see how a 15-minute interview could be cut down to make an amazing 2-minute video is a bonus;
• A strong desire to learn: about Bell, BBM, our products, our customers, content marketing and customer advocacy;
• Agency management experience is an asset;
• Candidates should have a strong customer focus, be a team player, innovative and self-motivated;
• Ability to work autonomously and within a team setting.

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Adequate knowledge of French is required for positions in Quebec.

Additional Information:

Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Mississauga || Canada : Alberta : Calgary || Canada : New Brunswick : Fredericton || Canada : Newfoundland : Mount Pearl || Canada : Nova Scotia : Halifax || Canada : Ontario : Toronto || Canada : Prince Edward Island : Charlottetown || Canada : Quebec : Montreal || Canada : Saskatchewan : Saskatoon
Work Arrangement: Hybrid
Application Deadline: 07/27/2023

For work arrangements that are \xe2\x80\x98Hybrid\xe2\x80\x99, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.

Please apply directly online to be considered for this role. Applications through email will not be accepted.

At Bell, we don\xe2\x80\x99t just accept difference - we celebrate it. We\xe2\x80\x99re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.

Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at .

Created: Canada, ON, Mississauga

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