Senior Community Manager Diablo Immortal - Blizzard
Requisition ID:
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R026021
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Your Platform
Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will lead the release and growth of beloved Diablo Immortal, and other unannounced titles, that will captivate players globally.
Your Mission
As the Sr. Community Manager for Diablo Immortal, your mission is to lead the global community strategy and serve as the franchise's voice across social platforms, forums, and live events. You will foster meaningful relationships with players, influencers, and community partners, driving engagement and loyalty through authentic storytelling and strategic communication. Your insights will shape how the franchise connects with its audience, ensuring that every initiative reflects a player-first mindset and strengthens the brand's presence. In this role, you will collaborate across publishing, game development, and customer service teams to deliver consistent, impactful messaging. You will be a cultural steward for Diablo Immortal, championing the community's voice in key decisions and initiatives.
The ideal candidate brings deep expertise in community development, social media strategy, and influencer relations, with a proven track record of leading global engagement programs for Mobile AAA franchises. You will architect and execute community campaigns, manage sentiment analysis and reporting, and oversee moderation frameworks and escalation protocols. You'll represent the community in strategic discussions, provide actionable insights to senior stakeholders, and mentor junior staff to elevate team capabilities. This role requires strong communication skills, cross-functional leadership, and the ability to navigate complex stakeholder environments. Flexibility to travel and support live service operations, including evenings and weekends, is essential in this fast-paced, global role.
Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:
Serve as the global public-facing representative of Diablo Immortal across owned and earned channels, including forums, social media, livestreams, and live events.
Architect and lead the global community development strategy, aligning with franchise goals and publishing priorities.
Build and manage formal networks across internal teams (game, publishing, customer service, legal) and external partners (influencers, fan sites, agencies).
Lead cross-functional initiatives that elevate community engagement, sentiment, and retention.
Represent the community voice at the highest levels of decision-making, providing strategic insights and recommendations to senior leadership.
Develop and oversee community moderation policies, escalation protocols, and risk mitigation strategies.
Mentor and guide junior community staff and contribute to the development of community best practices across Blizzard.
Own the reporting and analysis of community KPIs, sentiment trends, and engagement metrics, driving continuous improvement and innovation.
Act as a cultural steward and advocate for player-first values in all communications and programs.
Represent Blizzard at global community events, conventions, and industry forums.
Requirements
Bachelor's degree in communications, marketing, or related field (or equivalent experience).
13+ years of experience in community management, social media, or brand communications, with at least 5 years in a leadership role.
Demonstrated success in leading global community programs for Mobile AAA gaming or entertainment franchises.
Deep understanding of mobile gaming ecosystems, live service models, and player lifecycle engagement.
Advanced knowledge of community platforms, publishing tools, analytics systems, and moderation frameworks.
Exceptional communication, storytelling, and stakeholder management skills.
Ability to work flexible hours, including evenings and weekends, and travel internationally as needed.
Pluses
Experience in Fortune 50 tech or mobile entertainment companies.
Familiarity with Diablo lore and gameplay, and active participation in Blizzard communities.
Multilingual capabilities, especially in Korean, Chinese, or Spanish.
Experience with crisis communications and reputation management.
Proficiency with Sprinklr, Confluence, JIRA, and CMS platforms.
Rewards
We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:
Extended health plan, including medical, dental, vision, life and AD&D insurance, for employees and their dependents, as well as disability insurance;
RRSP with Company match, tuition reimbursement, charitable donation matching;
Paid holidays and vacation, paid sick time, compassion and bereavement leaves, parental leave;
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other benefit programs like supplemental life & critical illness, legal service, and others;
If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.
The standard base pay range for this role is $90,440.00 - $191,280.00 CAD. These values reflect the expected annualized base pay range of new hires in British Columbia, Canada. Actual amounts will vary depending on experience, performance and location. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed.
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