Job Description

ABOUT MAPLE

Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers.

We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I"). With a growing network of 2,000+ healthcare providers and nearly 4 million Canadians with access to our services, Maple is one of Canada\xe2\x80\x99s fastest-growing virtual care companies.

We have established an entrepreneurial culture centered around our purpose to support people\xe2\x80\x99s health and well-being, and to strengthen the healthcare system. We attribute our success to our team, who has helped us achieve numerous noteworthy awards including: Canadian Business Innovation Award in 2023, Globe and Mail\'s #6 Top Growing Companies in Canada in 2021, #2 in Deloitte Canada\xe2\x80\x99s Technology Fast 50 2021, LinkedIn\'s Top 10 Startups in Canada 2020, Bay Street Bull\xe2\x80\x99s The Power 50: Canada\xe2\x80\x99s Most Impactful Companies 2022, and #20 in North America\'s Inspiring Workplaces 2023.

THE POSITION

As the Senior Communications Manager, you will deliver customer-centric solutions and will play a key role to proactively shape our brand narrative, build brand preference, government relations outreach, thought leadership and responsive crisis management across our business portfolio including B2B, B2C and B2I.

This role will drive cross-team integration across earned, owned and paid channels. This position will be a relationship builder responsible for partnering across the wider product, customer support (our patient user base) and clinical operations (our doctor and health practitioner network) and business development to balance short-term tactical needs with long-term sustainable growth for the business.

Reporting directly to the VP of Brand & Communications, the Senior Communications Manager, is a key leadership position within the company. Critical to success in this role will be proven relationship building skills, intellectual curiosity, and strong analytical and project management skills. The ability to translate complex business challenges and opportunities into executive facing, narrative driven, presentations is a must. This role will prepare keynote presentations and briefing documents for meetings, summits and conferences. This role will identify opportunities to create and amplify our messages across earned channels including PR, government relations, social and comms partnerships. The successful candidate must possess a positive attitude and growth mindset, actively identifying opportunities for improvement and introducing cost-efficient winning strategies to scale earned media outreach.

Note: a healthcare background is not required for this position, however, it may be considered an asset depending on the level of experience.

12 \xe2\x80\x93 18 MONTH DELIVERABLES

To realize the company\xe2\x80\x99s high-growth mandate, within the first 90 days and in partnership with the VP of Brand & Communications, and other senior stakeholders, they will have developed a clear operational communications plan that aligns with the overarching business imperatives and timelines. The communications plan will include a proactive media approach and thought leadership plan that outlines key actionable items that will differentiate Maple in the marketplace, drive growth and strengthen the company\xe2\x80\x99s brand awareness and preference across our B2C, B2B and B2I portfolio.

Within 90 days, they will have tested 2-3 MVP earned media approaches with clearly articulated goals and metrics in place. The result will be to quickly ship (we value progress not perfection), learn and identify what can be iterated on and/or scaled.

In the next 12 to 18 months, they will have implemented the appropriate methodology, tools and weekly metrics to build, grow and measure the impact of the earned and shared media outreach establishing aspirational yet attainable operational targets to track improvements, strategically allocating resources to maximize ROI, and delivering a results-driven organization that is able to scale with the company.

CANDIDATE PROFILE

• The ideal candidate will have a minimum of 5-7 years of communications experience gained in startups and scaleups in the health sector or technology-driven organizations with digitally based operations.
• The candidate has knowledge and experience with key communication processes, crisis management, government relations, and implementing improvements to meet reactive PR/comms needs and shape and deploy proactive plans.
• The candidate possesses a Bachelor\xe2\x80\x99s degree in Marketing, Communications or Business and has a strong understanding of best practices for creating data-driven earned media outreach.
• A strategic thinker and strong operator, the Senior Communications Manager is able to quickly understand and evaluate the industry, spot trends and opportunities, see the big picture (including understanding the overall marketplace and what is happening in the industry in Canada and around the world), and offer new ways to deliver value and breakthrough thinking when it comes to earned and shared media growth.
• A resilient, open-minded and optimistic leader, the ideal candidate is able to overcome challenges and pivot quickly while inspiring others to operate at a high clock speed. A proven strategic executor with a track record of successfully delivering B2B, B2C and B2I programs in the market, the ideal candidate actively cultivates a culture that brings excellence to all aspects of operations.
• The candidate will have a broad range of communications, brand marketing and project management skills. Previous experience working in an agile Sprint environment is an asset.
• Although Maple offers work environment flexibility, this position requires regular in-person presence at our office in downtown Toronto.

Not checking every box? Please apply anyway. We understand that candidates have different experiences that may make them a fantastic fit for this position, and for Maple. We value equity, diversity, and inclusion, and we\xe2\x80\x99re committed to providing fair and equal opportunities to all applicants. We also want to provide an accessible interview process, so if there\xe2\x80\x99s any accommodations that would make your experience more comfortable, please let us know.

KEY COMPETENCIES

Passion for results
Strategic thinker
Manage complexity
Operational excellence
Unwavering focus
Resilient
Emotional intelligence

CULTURE AND ORGANIZATIONAL FIT

The Maple team is:

• Passionate: We believe deeply in our company\xe2\x80\x99s purpose and what we\xe2\x80\x99re trying to accomplish as a team. We want all colleagues to feel passionate about improving access to high-quality healthcare through the power of technology, and to make a positive impact with the work we do, where we work, and in the community.
• Supportive: We\xe2\x80\x99re a diverse community that recognizes and embraces the individual differences of our people. We have fun coming to work and bringing the best out of each other. We value and encourage different and diverse perspectives from all parts of the organization.
• United: We leave our egos at the door and act with humility. We work collaboratively to overcome obstacles that arise, and we\xe2\x80\x99re united in our purpose and bringing our ambitious goals to life.
• Creative: We challenge the status quo of what we think is possible with how we approach our work and projects, celebrating bold thinking. We\xe2\x80\x99re focused on our priorities yet remain agile in how we deliver on our goals.

WORKING AT MAPLE

We want you to love working at Maple. We want you to feel challenged and supported, cared for, and driven. Just as we\xe2\x80\x99re driven to grow, to improve, to iterate our products and services, we want you to take the same mindset as you work towards achieving your personal best. We can all learn, we can all develop, and we can all power the future of healthcare. But we can only do it together. At Maple, we are a team first and foremost. Your success is our success.

In order to support your health and well-being, we offer a comprehensive set of benefits and perks, including:

• Health and dental benefits, insurance: Through our Group Benefits, you\xe2\x80\x99ll get access to dental benefits, extended healthcare benefits for drugs, vision, paramedical coverage (e.g. massage therapists, dieticians, mental health professionals), counseling, health service navigation, life insurance, critical illness and disability insurance, and more.
• Dedicated Health Spending Account (\xe2\x80\x9cHSA\xe2\x80\x9d): An additional budget available for you to spend on health-related expenses (e.g. eyeglasses, therapy).
• Dedicated Wellness Budget: Spend your budget on activities that support your physical and mental wellness.
• Maple Coverage: You\xe2\x80\x99ll get unlimited access to Maple for primary care, and a package of therapy consultations.
• Paid Health Days: In addition to paid vacation, you\xe2\x80\x99ll receive 10 Paid Health Days for you to use when you\xe2\x80\x99re suddenly feeling sick and unable to work, whether it\xe2\x80\x99s a physical or mental health condition, to attend healthcare appointments and procedures, or if you need to support a loved one with their healthcare needs.
• Pregnancy and Parental Leave: We support parents who are welcoming a child into their life in a variety of ways, including a Supplemental Unemployment Benefit based on eligibility.
• Professional Development Budget: We encourage all team members to seek opportunities for growth and learning to support professional development. That\xe2\x80\x99s why your Branch Out Budget (\xe2\x80\x9cBOB\xe2\x80\x9d) is designed to reimburse you for expenses related to any meaningful professional development opportunities.

OTHER

• Job type: Full-time
• Hiring manager: VP, Brand Marketing & External Communications
• Location: 225 Richmond St W #201
• Start date: August 2023
• Vacation: 4 weeks

Please note that any offer of employment may be subject to verification of employment and education background checks, including a criminal record check.

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