Job Description

Description :

About this opportunity

At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.

The Media Manager, Marketing provides subject matter expertise on digital & traditional media strategies, execution and optimizations that deliver on marketing and business goals. Working closely with internal and external partners to ensure highly efficient delivery on targets and within defined budgets. This role is responsible to support the overall performance of digital and traditional media which includes TV, OOH, Search (SEM), Display, Video, Affiliates and Social campaigns. This individual will be responsible for managing significant budgets which will require developing budget management protocols and forecasts. The role will also require this individual to help evolve our media practices by staying on top of new technologies and platforms and testing new ideas on an ongoing basis. The ability to develop innovative strategies and be solution-oriented will be critical. The role requires expertise in media reporting, data harmonization & analysis, an understanding of the importance of pixels & floodlights as well as the basic understanding of the process of implementation, and the ability to develop meaningful, data-driven insights and tactics to optimize performance. A deep understanding of core campaign management tools and the ability to navigate and leverage those tools to the fullest of their ability.

As a member of the marketing team, this individual will have opportunities to expand his/her skillset beyond their specific role and expectations. Collaboration and support are common themes across this team and the organization.

This role will be responsible for managing the digital coordinator, who supports the media team with billing, reporting and campaign implementation and optimization.

Meridian has aggressive growth aspirations, and market-leading media strategies are essential to meeting our objectives. This role is critical to the success of our business and it\xe2\x80\x99s a great opportunity to join and help shape a growing team.

*Please note: this will be an approx. 15 month maternity leave contract role*

We\xe2\x80\x99d Love to Work with You If You Have the following skills and abilities:

• 5+ years\xe2\x80\x99 experience in executing search, social, display and video campaigns
• Strong understanding of media partners and publishers in the current Canadian Marketplace
• 5+ years\xe2\x80\x99 experience working with Google Campaign tools such as Google Ads, Campaign Manager, DV360, SA360, & Facebook Ads Manager
• Proven experience delivering innovative and tactical 360 media plans inclusive of strategic audience strategies
• 2+ years experience in programmatic campaign management
• Some knowledge of Enterprise Analytics tools e.g., Google Analytics 4
• Experience in B2B advertising an asset
• Proven ability to develop recommendations and actionable insights from the data
• Experience in developing reports and dashboards
• Experience with measurement and managing sales focused campaigns through Google Tag Manager
• Experience identifying and executing optimization efforts i.e. A/B, multivariate testing
• Excellent written, oral communication and presentation skills

Office Location: 3330 Bloor Street West, Toronto

Meridian has a remote work policy that allows flexibility for employees to work remotely but also requires regular time in the office for purposeful meetings to collaborate, innovate and build effective relationships with your team, your colleagues and your leader which is very important to us.

What\'s in it for you?

• We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success!
• We provide you with the tools and technology needed to delight your candidates and clients!
• You\'ll get to work with and learn from diverse industry leaders, who have hailed from top organizations around the world
• Hybrid work arrangements with in-person office time to collaborate, innovate and build relationships with your colleagues
• This isn\'t your typical "corporate" job. We work hard and we have fun!

Who we are:

Meridian is Ontario\xe2\x80\x99s largest credit union, and second largest in Canada, helping to grow the lives of our more than 360,000 Members. Meridian has more than 75 years of banking history and is 100% owned by its members. With 89 retail branches and 15 Business Banking Centers across Ontario and $ 30B in assets under management, Meridian offers a full range of financial products and services to its retail, business banking and wealth members. With over 2000 employees and corporate offices located in Toronto and St. Catharines, Meridian has a track record of creating and delivering innovative new offerings and is committed to investing in the communities that we serve. Our plan is to build on our momentum as we deliver on our purpose - helping our members achieve their best life.

Find our story here:

Experience the Difference!

Meridian is committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to employing a workforce that reflects the diversity of our communities and Members in which we live and serve.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

Thank you for your interest in Meridian Credit Union.

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Meridian Credit Union