Job Description

Join Corby Spirit and Wine Limited and Hiram Walker & Sons Ltd.,: Where Moments Matter
At Corby and Hiram Walker, we're more than a company - we're curators of unforgettable moments. Our portfolio boasts some of Canada's most iconic and award-winning brands, including J.P. Wiser's, Lot No. 40, Pike Creek, and Gooderham & Worts Canadian whiskies, Polar Ice vodka, Lamb's rum, Ungava gin, McGuinness and Cabot Trail liqueurs, Ace Beverage Group's Cottage Springs, Cabana Coast, Liberty Village, and Good Vines, and Foreign Affair wines. But that's just the beginning.
Through its affiliation with Pernod Ricard SA, Corby represents leading international brands such as Absolut vodka, Jameson and Redbreast Irish whiskies, The Glenlivet, Chivas Regal, Ballantine's and Aberlour Scotch whiskies, , Altos tequila, Malibu and Havana Club rums, Kahlua liqueur, Skrewball Peanut Butter whiskey, Jefferson's and Rabbit Hole bourbon whiskies, Del Maguey Single Village mezcal, Beefeater and Malfy gins, and Perrier-Jouet and Mumm champagnes, - making our portfolio the most comprehensive in the market.
Why Choose Us?
Igniting Conviviality: Derived from the French word "convivialite," our ethos centres on human connection, authenticity, and friendliness. We create moments that matter, starting with how we work together.
Progressive Opportunities: Fuel your ambition with outstanding career prospects and rewards. Whether you're a seasoned professional or just starting your journey, we're invested in your growth.
Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!
Learn about our rich heritage by clicking for Corby and for Hiram Walker.
Join us at Corby and Hiram Walker, where every day is an opportunity to make a difference.
Overview
Are you a passionate brand strategist ready to shape the future of iconic brands? Join us as a Senior Brand Manager and lead the charge in driving growth for world-renowned names like Absolut, Polar Ice, Malibu, and Kahlua. Reporting to the Senior Brand Director, you'll spearhead strategies and inspire a talented team to create sustainable value and unforgettable brand experiences.
At our company, we celebrate diversity, champion creativity, and provide an inclusive environment where your ideas and ambitions are transformed into impactful results.
What You'll Do
- Strategic Brand Leadership:

• Craft and execute annual brand plans and long-term strategies using consumer insights, market analysis, and innovative thinking.
• Lead the development of positioning and guidelines for key brands, including Polar Ice.
• Be the liaison with Global Brand Owners, aligning visions and fostering collaboration.
• Analysis/Performance tracking, including: Working closely with analysts to provide detailed analysis of brand performance and competitor activity (pricing, distribution, promotion program performance, category reviews) and update monthly reports on brand activity, competitive activity and pricing and distribution.

- Campaign Excellence:

• Design and implement integrated marketing programs across retail, media, PR, and events, ensuring campaigns resonate with Canadian consumers.
• Adapt global assets for the local market and leverage opportunities for regionalization in key provinces.
• Analyze campaign performance against KPIs, sharing insights and recommendations to amplify results.

- Innovation and Product Development:

• Partner with Brand Owners to ideate and bring to life innovative products that meet evolving consumer needs.
• Oversee feasibility studies and commercialization efforts for new product launches, driving their success from concept to market.

- Team Empowerment:

• Inspire and mentor a team of three (2 Brand Managers and 1 Assistant Brand Manager), nurturing their growth and decision-making capabilities.
• Cultivate a collaborative, high-performing environment where creativity thrives.

- Financial Stewardship:

• Manage brand budgets with precision, aligning investments with strategic priorities to optimize ROI.
• Regularly monitor financial performance, offering actionable insights to maintain profitability.

What You Bring

• A minimum of 6 years of progressive experience in Brand Management within the CPG industry.
• Creativity - Ability to generate, inspire and explore new and relevant ideas by thinking out-of-the-box, finding imaginative solutions and fostering a creative spirit within both the organization and external partners.
• Consumer Insight - Ability to develop an intimate understanding of consumer & shopper behaviors, to identity insights and trends, to capture sources of business in line with business objectives and brand strategy.
• A university degree in a business-related field or equivalent work experience.
• Proven expertise in brand building, strategy development, and campaign execution.
• A passion for innovation and the ability to transform insights into successful business outcomes.
• Leadership experience, with a demonstrated ability to guide and develop teams.
• Strong analytical skills and business acumen, coupled with creativity and strategic vision.
• Fluency in French is an asset but not required.

At Corby and Hiram Walker, we're committed to fostering a workplace that reflects the diversity of the communities we serve. We welcome applications from all qualified individuals and Indigenous peoples, visible minorities, individuals with a disability, and 2SLGBTQIA+ individuals are encouraged to apply.
Our Commitment: Accessible Employment Practices
Pernod Ricard, alongside it's Canadian affiliates Corby and Hiram Walker, is dedicated to providing accessible employment opportunities. If you require accommodation due to a disability or a medical need during any phase of the recruitment process or want to review our accommodation policies, please reach out to our Human Resources Department at .
Ontario Applicants: Our practices align with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code.
Join us in creating a vibrant, inclusive workplace where everyone's voice matters. Apply today!
Job Posting End Date:
Target Hire Date: 2025-09-14
Target End Date: