Job Description

We're looking for a Senior Associate who is ready to own social media programs while continuing to develop their expertise. The ideal candidate is a problem solver who understands how agency and client business runs, with a proven track record in social media strategy and execution. You will be applying your understanding of social platforms, multimedia content creation, and best practices to everyday work while being proactive and thoughtful with deliverables.Our ideal candidate has experience working in an agency environment, can facilitate social media integration with PR activities, meeting and exceeding business objectives and drive results. We need someone who can own concise and effective communication with external contacts while developing strong client relationships.You are a problem solver who:

• Takes ownership and holds yourself accountable for social media programs and campaigns
• Creates compelling visual content using industry-standard design tools
• Demonstrates curiosity and resourcefulness to improve skills and find new efficiencies
• Has a working knowledge of social media tools and analytics platforms
• Has multi-channel expertise across key social media properties including Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube, etc.
• Assumes responsibility for the quality of your work
• Processes, prioritizes and delivers solutions while remaining flexible and proactive

Key Responsibilities:

• Execute day-to-day social media management across multiple client accounts
• Develop and maintain content calendars
• Create engaging visual content and motion graphics for social platforms
• Design and produce social-first content that drives engagement
• Lead community management efforts and provide guidance to junior team members
• Support paid social campaigns across platforms
• Create basic media, social and influencer plans with direction
• Monitor analytics and optimize performance
• Contribute strategic recommendations for social programs
• Support influencer marketing programs from identification through execution
• Build relationships with client counterparts and internal teams
• Write and edit social content that aligns with brand voice
• Stay current on platform updates and emerging trends
• Proactively identify opportunities and potential issues
• Live and breathe social media and are actively using multiple platforms with clients and personally

Requirements:

• 2-3 years of social media experience in agency or brand-side role
• Demonstrated expertise across major social platforms
• Strong proficiency in Adobe Creative Suite, specifically:
• Photoshop for image editing and creation
• After Effects for motion graphics and animations
• Experience creating both static and motion content for social platforms
• Experience with paid social advertising
• Strong writing and editing skills
• Ability to analyze data and provide insights
• Project management capabilities
• Client service mindset
• Collaborative team player attitude
• Portfolio demonstrating social media creative work required

About Golin:Golin is a progressive public relations agency designed to reach a profoundly diverse global market. Our ambition is to not only adapt to the rapidly evolving landscape of AI but to lead the charge. We are committed to upskilling our workforce and integrating AI into our daily work to maximize the value we deliver to our clients.Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.Recently named 2024 PRWeek's Agency of the Year, we tend to Go All In, in everything we do. We're especially committed to going all in for our people. We challenge our employees to be courageously happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies.Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.#LI-DNI

Golin