DESCRIPTION
We\'re looking for an entrepreneurial and resourceful individual to join the Advertiser Content Intelligence and Activation team as part of the Amazon Advertising Business. The team is a core product team supporting all Amazon Ads businesses and providing innovative and scalable solutions to Advertisers and Advertising content creators problems. Advertisers know that the quality and quantity of ad experience they are building are an increasingly large contributor to campaign performance. However, the science behind \xe2\x80\x9cwhat makes an effective ad experience\xe2\x80\x9d is at best nascent and advertisers lack the resources and technology to activate and optimize their advertising content at scale. This represents an important opportunity for Amazon to Innovate on behalf of their customers. By expanding the type of content advertisers can use (e.g AI Generated content, dynamic content) and by building a set of shared content activation and intelligence services, the team is responsible for turning advertiser content into a key driver of campaign performances and scale across all its ads products. We host hundreds of millions of assets.
We build on top of large models, generate and serve multi-modal embeddings for text, images, and videos. Asset metadata and intelligence serves the needs of other Amazon Ads product teams (e.g. improve the performance of Amazon Ads\' content recommendation models, Bid Optimization models, Content Optimization Models, power creative performance insights, seed data for Generative AI models, automate content moderation and spec checking).
Key job responsibilities
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