Clever Digital Marketing (CDM) is a performance marketing agency trusted by the largest home improvement companies across North America. We specialize in scaling client growth through full-funnel paid media strategies and deep business consulting. With no traditional sales team, CDM's growth has been powered almost entirely by client referrals and expansion, driven by exceptional service delivery and performance.
Our Enterprise Unit partners with high-value, high-touch clients, many of whom manage marketing budgets of $500,000-$1M+ monthly. We operate as strategic advisors, integrating deeply with client teams to support not just advertising performance, but sales process improvement, customer experience, and long-term profitability.
Who We're Looking For:
We are seeking a Senior Account Director to lead and grow a portfolio of large-scale, Enterprise clients. This role goes beyond traditional account management--you will serve as a strategic growth advisor, consultant, and thought partner to executives within some of the most established home improvement businesses in North America.
You'll be responsible for retention, upsell strategy, stakeholder engagement, and translating performance marketing data into actionable executive-level insights. This is a leadership-level role requiring a blend of strategic thinking, performance marketing fluency, cross-functional coordination, and executive communication.
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Key Responsibilities
Serve as the strategic lead for 3-5 Enterprise accounts ($500K+ monthly ad spend each)
Build deep, trusted relationships with senior stakeholders (VP/C-suite level)
Run high-impact monthly and quarterly business reviews focused on ROAS, CPL, conversion rates, and downstream sales metrics
Translate complex performance data into clear, actionable narratives that align with client business objectives
Own client retention and revenue growth KPIs; forecast and prevent churn risks
Act as internal advocate for clients across CDM departments (media buying, creative, analytics)
Proactively identify and drive upsell and cross-sell opportunities across platforms and services
Provide ongoing strategic consultation across Paid Search, Paid Social, and CRM/email strategies
Analyze client performance across multi-touch funnels; identify root causes of underperformance
Collaborate with analysts to build custom reports and data stories that drive executive decision-making
Lead cross-departmental initiatives involving media buyers, strategists, designers, and developers
Ensure flawless execution of campaign strategies and testing roadmaps
Escalate and resolve complex operational issues in a timely, professional manner
Mentor junior Client Success Managers and participate in departmental knowledge-sharing
Model leadership behaviors rooted in accountability, communication, and proactivity
Participate in internal growth initiatives and strategic planning within the Enterprise Unit
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Skills, Knowledge and Expertise
What We Are Looking For:
6+ years in a client-facing, B2B role involving strategic account ownership
4+ years in a performance marketing agency environment
2+ years managing $500K+/month accounts and reporting directly to VP/C-suite
Experience working directly with Paid Social (Meta) and Paid Search (Google) teams
Proven success driving upsells, account expansion, and high retention
Strong analytical mindset--fluent in turning media performance data into business insights
Excellent communication skills; able to present to senior executives with clarity and confidence
Deep curiosity, initiative, and self-direction; thrives in a fast-paced environment
Post-secondary education required (business, marketing, or analytics preferred)
Preferred Qualifications:
Past experience as a media buyer or performance strategist
Experience in home improvement, ecommerce, or lead generation industries
Formal training or demonstrated excellence in executive storytelling
Comfort with tools such as Google Analytics, Google Sheets, Looker, and HubSpot
Experience working cross-functionally with technical and creative teams
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Benefits
Competitive base salary + performance-based bonuses
Flexible remote work environment with option for in-person collaboration (Vaughan, ON)
Group Benefits - Health, Dental & More
Company-provided Macbook computer
Home Office Budget + Merch delivery to get you started
Work Abroad Policy: Need a new working environment? Our work abroad policy supports this!
The chance to shape and grow a high-performing Enterprise Client Success team
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About Clever Digital Marketing
Clever Digital Marketing is a performance agency powered by people of performance marketers and data analytics, driving exquisite results for large-scale home improvement companies.
Our mission is to continue partnering with Home Improvement companies to achieve scalable profitability through a partnership founded on strategic paid advertising and effective growth planning through sales and marketing.
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