Job Description

Description :See what you can do with Prophix\xc2\xaeProphix is a fast-growing global leader in financial performance management. Ambitious finance teams use Prophix One\xe2\x84\xa2, our Financial Performance Platform, to improve the speed and accuracy of their decision-making with a harmonized user experience, stepping confidently into the next generation of finance.Headquartered in Mississauga, Ontario with offices in 16 cities, we work with a global network of partners across North America, South America, the UK, Europe, and Asia to serve thousands of finance leaders across nearly one hundred countries. Learn more about our offices .As a SEO Manager, you will play a critical role in driving the growth and success of Prophix\xe2\x80\x99s global online presence and business performance. You will be responsible for developing and implementing effective search engine optimization and conversation rate optimization strategies that targets users at different stages of their buying journey, optimizing website traffic and increasing website conversion rates. You will have a keen understanding of data and analytics, with expertise in setting up tracking to measure user behavior to develop recommendations and tests. You are able to clearly and concisely articulate what you are doing, why you are doing it, and how it\xe2\x80\x99s performing to leaders and marketing team members alike.Your expertise in these areas will help us increase our online visibility, improve organic search rankings, drive qualified traffic to our website that will offer an optimal experience to our visitors, and use data to make strategic decisions resulting in increased lead generation and revenue. You will partner closely with content, web, demand generation, SEM and product marketing to ensure our strategy aligns with business objectives. You will be responsible for assessing the current state, devise a sound plan, and communicating the development of your plan as it unfolds. Having both technical and content expertise, combined with CRO experience would make you the ideal fit for this role.As our SEO Manager, you\'ll play a pivotal role in shaping our digital footprint and driving organic growth in the form of leads and new customers. Reporting to the VP Demand & Digital Marketing you\'ll be at the forefront of developing and executing comprehensive SEO strategies that propel our brand forward. But this isn\'t just any SEO role - it\'s an opportunity to make a real impact, work on multiple exciting applications, and chart the course for our future success.What You Will Do

• First and foremost, you\'re about execution. You get stuff done. You\'re not here to build fancy presentations about strategy and step aside\xe2\x80\x94 you\'re here to roll up your sleeves and make things happen
• Own SEO strategy, including research and analysis for Prophix\xe2\x80\x99s global website (on page, off page and technical)
• Develop and execute SEO strategies to improve organic search rankings and drive high-quality traffic to our product pages and website
• Profitably drive leads and new business from SEO activities. We\xe2\x80\x99re working for leads and customers, not vanity metrics.
• Collaborate with content creators to ensure SEO best practices are integrated into content development and publishing.
• Integrate SEO as a key step into content workflows to increase search visibility; advise editorial teams on content hierarchy and target keywords to incorporate into copy
• Maintain technical upkeep of website in partnership with web, including being responsible for technical site optimization, updating site architecture, reviewing sitemaps, testing new hierarchy, managing markup, optimizing internal linking, and improving site speed
• Conduct webpage audits with SEO deep crawls, providing insight and data-backed suggestions on how to grow site traffic organically
• Develop and execute comprehensive CRO strategies to increase website conversion rates, including A/B testing, usability testing, and customer journey analysis
• Analyze website traffic, user behavior, and conversion data to identify opportunities for improvement and implement effective CRO techniques and report on organic performance using SEO-related KPIs
• Keep a pulse on the latest SEO trends and best practices and competitor movement and continuously find innovative ways to integrate them into our business and maintain a competitive edge
• Stay informed about algorithm changes and updates from major search engines, adjusting strategies and tactics accordingly
• You\xe2\x80\x99re always running experiments. You\'ve experimented with generative AI in SERPs and have thoughts on how this technology will shape the future of SEO
• Collaborate closely with our Paid Media team to ensure a holistic approach to search strategy and maximize our impact across all channels
• Set SEO performance goals, measure the main KPIs, and regularly report on progress.

What You Will BringTo succeed in this role, you will need a combination of experience, technology skills, personal qualities, and education.Required Qualifications

• Degree or qualification in Business or Marketing, or related field; or equivalent experience
• 5+ years of marketing experience with proven track record of building SEO and conversion rate optimization programs
• Knowledge of and experience with audit, research and analytics tools such as Screaming Frog, Google Analytics, Google Search Console, Ahrefs/SEMRush, Keyword Planner, etc.
• Knowledge of and experience with testing platforms such as Optimizely, Google Optimize, etc.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Ability to build KPI dashboards for funnel optimization; use results to make data-driven decisions and informed conclusions for improvement opportunities
• Working knowledge of HTML/CSS to support SEO
• Excellent verbal and written communication skills, with a strong analytical mindset
• Strong attention to detail and proven ability to execute against plans
• Ability to manage multiple projects based on priorities
• Must be legally entitled to work in the country where the role is located. Must be able to travel to the United States, Canada and/or internationally, and have a valid passport.

Preferred Qualifications

• Experience in a digital agency environment (SEO/CRO, especially)
• Any other working understanding of web technologies
• Google Analytics certification.

Why join?A solid foundation - and a bright futureProphix has been a pioneer in finance technology for 35 years and counting. And to further our mission and vision, we\xe2\x80\x99re proud to work with our investors, Hg Capital, to grow our business and expand our market share.Community, culture, and purposePhixers (the extraordinary team at Prophix) pursue excellence by creating wins for all, driving continuous innovation, and building purposeful solutions for our customers and partners.We reward hard work, but we also know that life outside of work is vital. That\xe2\x80\x99s why we provide highly competitive compensation, vacation, and benefits packages, and encourage you to get involved in our many charitable, sports, or knowledge clubs and seasonal celebrations.Through our Corporate Social Responsibility (CSR) program, we aim to create a lasting impact on the global community with meaningful programs and initiatives. Participate in fundraising activities and get paid to volunteer for causes that matter to you. Our CSR committee also collaborates with local and international charities to donate $50,000 to deserving projects each quarter we meet our profit goals.Learn more about us on our !Apply now!Prophix promotes a diverse, inclusive, and accessible workplace. If you feel like you are a great fit for this role, please apply. While we can\xe2\x80\x99t guarantee an interview, we will consider the full breadth of your experience and background.At Prophix, we are committed to creating a working environment that is barrier-free. Please advise our Recruitment team if you require reasonable accommodation during the interview and assessment process, and we will work with you to meet your needs.#LI-HYBRID#LI-BL1

Prophix