Who we are
Corebridge Financial is an outstanding franchise that brings together a broad portfolio of life insurance, retirement and institutional products offered through an extensive, multichannel distribution network. We hold long-standing, leading market positions in many of the markets we serve. With our strong capital position, customer orientation, breadth of product expertise and deep distribution relationships across various channels, we are well positioned to serve growing market needs.

We have a legacy of working to make the world a better place, and that begins with our most important asset, our employees. We\xe2\x80\x99re proud to offer a range of employee benefits and resources that help you protect what matters most \xe2\x80\x93 your health care, savings, financial protection, and wellbeing.

About the role
Corebridge Financial is seeking a results-oriented Search Engine Marketing (SEM) Specialist to nurture and grow our Paid Search campaigns on Google and BING. This role is accountable for delivering new leads and written premium through Paid Search channels as well as support and expand our activity in Display and Native. The SEM Specialist will be responsible for all aspects of the assigned campaigns to include vendor relations, planning, copy development, buying, analyzing, and optimizing. As a team player in an in-house marketing department, the SEM Specialist will collaborate with the members of the media team towards achieving the overall weekly, monthly, and annual goals of the company. The ideal candidate is a self-motivated, analytical, creative, and enthusiastic about achieving response and ROI.

Responsibilities:

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  Responsible for the expansion of annual written premium and profitability generated from Paid Search, Display and Native.
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  Daily management of all aspects of assigned campaigns to include planning, buying, analyzing, optimizing and ad copy creation.
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  Govern and plan campaign budgets to achieve performance metrics on assigned campaigns.
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  Provide routine reporting and communications to the Director of Media and Marketing on campaign performance metrics, insights on optimizations, campaign challenges, highlights and pacing trends.
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  Improve campaign efficiency and performance by recommending and implementing new keywords, ad copy and bidding strategies for assigned channels.
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  Routine creative analysis to remain current, improve quality scores, deliver optimum performance, and ensure adherence to brand and compliance guidelines.
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  Partner with the vendor Account Executive Team\xe2\x80\x99s to ensure we are aware of the latest features for testing, platform revisions and we are aligned on priorities.
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  Steward routine competitive intelligence reviews on copy, placements and landing pages and communicate findings to the team.
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  Collaborate with the Media Team on media strategies, opportunities, and industry trends.
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  Responsible for reconciling vendor invoicing and uploading for payment processing.
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  Continuous learning and skill development in the SEM and digital marketing space is required to assist with continuous testing and growth of Corebridge Financial\xe2\x80\x99s media platform.
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  Provide general support for marketing initiatives.

What we are looking for:

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  2+ years of experience in Paid Search Engine Marketing
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  Google Ads and Bing Certified
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  Experience in SA360 or similar campaign management tool
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  Skills with Google Analytics is a plus

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  Accustomed to writing ad copy and evaluating performance
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  Strong organization and attention to detail and accuracy
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  Clear verbal and written communications skills and capability to professionally communicate across corporate departments and vendors
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  Strong analytical and problem-solving skills
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  Solid math skills
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  Flexible and receptive to strategy and marketplace shifts in a fast-paced environment
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  Excellent computer skills including Microsoft Office, with emphasis on excel

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  Self-motivator with the ability to manage task and adhere to deadlines

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  Bachelor\xe2\x80\x99s degree in Marketing, Communications, Advertising, Media Studies, or related field (preferred but not required)

What our employees like most about working

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  We care about your professional development. Our career progression program will provide you with the opportunity to develop your skills, strengthen your productivity and be eligible to progressively advance to positions with an increased responsibility and increased compensation.
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  Our \xe2\x80\x9cGiving Back\xe2\x80\x9d policy is at the core of our daily operations and guides our future progress. We offer up to 16 hours a year paid time off to volunteer in the community.
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  Our people are our most important asset therefore we provide a generous benefits plan and competitive pay. We\xe2\x80\x99re proud to offer a range of competitive benefits, a summary of which can be viewed here:
  Benefits Overview .

For positions based in California, the base salary range is $60K-70K. In addition, the position is eligible for a bonus in accordance with the terms of the applicable incentive plan.

For positions based in CO, NY & NJ, the base salary range is $60K-70K. In addition, the position is eligible for a bonus in accordance with the terms of the applicable incentive plan.

#LI-SAFG #LI-CFB #LI-Remote

We are an Equal Opportunity Employer

Corebridge Financial, Inc., its subsidiaries and affiliates are committed to be an Equal Opportunity Employer and its policies and procedures reflect this commitment. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories such as sexual orientation. At Corebridge Financial, we believe that diversity and inclusion are critical to our future and our mission \xe2\x80\x93 creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.
To learn more please visit:
www.corebridgefinancial.com

Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees with physical or mental disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to
candidatecare@aig.com . Reasonable accommodations will be determined on a case-by-case basis.
We consider qualified applicants with criminal histories, consistent with applicable law.

Functional Area: CM - Communications
Estimated Travel Percentage (%): Up to 25%
Relocation Provided: No
American General Life Insurance Company