Work closely with all departments to produce marketing content for digital and print, including third party ads, flyers, brochures, posters, protocols, webpages, videos, blogs, infographics, and social media. Contribute to updating scientific content on the BioLegend website in terms of landing pages, posters, web tools, SEO, SEM, etc. Manage projects both individually and as part of a team to ensure timely delivery of high-quality content. Develop and execute portfolio-level marketing campaigns to support product launches and existing product portfolio positioning. This includes building annual operating plan budgets, content architecture, deploying multichannel marketing tactics, developing messaging, advising on creative assets, and tracking campaign effectiveness using metrics. Work with Solution Marketing counterparts to encourage solution-based marketing or cross-company collaboration. * Ability to translate complex ideas into engaging customer content.
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