Job Description

Omni-Channel Regional Manager - British Columbia



Salon Centric is the premier national distributor of salon professional products in the U.S. Created by L'Oreal USA in 2008 with 585 SalonCentric stores and 260 State?RDA stores in the US. Today, SalonCentric is expanding in Canada, with its first presence and footprint in Ontario (2023), British Columbia (2024), and expansion into Quebec (2025).



Our vision is to inspire the Beauty Community to make the world a more colorful place. We are committed to developing an atmosphere where every member of our Beauty Community feels included, valued, and empowered, and where we can all share, learn, grow, and thrive. We do this by supporting social, environmental, and economic causes that support the entire professional beauty industry and our Beauty Community.



As an Omni Channel Regional Manager at SalonCentric, you will play a pivotal role in driving sales performance, fostering strong client relationships, and developing a high-performing team across a defined territory, encompassing both direct sales consultants and multi-unit store operations. You will be instrumental in executing our Omni Channel strategy, ensuring a seamless and exceptional customer experience across all touchpoints.

Key responsibilities:

Leadership & Team Development (Sales Consultants & Store Management Teams):

Manage and lead a team of sales consultants and motivate and inspire store management teams within a specific territory. Provide essential training, coaching, and ongoing support to both sales consultants and store management teams to help them achieve objectives, increase sales targets, and oversee client accounts effectively. Monitor performance, provide constructive feedback, and develop individual and team capabilities to achieve business objectives. Lead with honesty, integrity, and humility, acting as a resource to all store employees and sales consultants. Recruit, onboard, and train top talent within your teams, supporting SalonCentric's talent strategy, including consistent networking, recruitment, and succession planning. Conduct regular field days and store visits with direct reports, fostering a culture of continuous development. Foster an environment of teamwork and collaboration across all departments, ensuring teams are trained according to SalonCentric selling standards, product knowledge, and company guidelines.

Driving Omni-Channel Sales Performance & Strategy:

Achieve regional sales targets, quotas, profitability, and key performance indicators (KPIs) across all sales channels (in-store, digital, professional sales). Develop and lead the execution of the regional business plan to drive Omni Channel sales results and KPIs, including customer experience, sales conversion, recruitment, and retention. Develop and implement effective sales strategies tailored to your market, analyzing market trends and sales data to identify growth opportunities. Ensure the execution of company's visual and operational standards to provide an exceptional customer experience environment in all stores. Act as a liaison between the store/sales teams and the Support Center, providing insights and feedback to enable sales growth and revenue-generating ideas across all channels. Oversee Merchandising and Operations within your assigned territory, ensuring proper standards of safety, cleanliness, maintenance, and organization in all stores. Take personal accountability for delivering results and prioritize performance issues, immediately addressing any lapses in compliance with corporate policies or local/Provincial/federal laws. Undertake responsibility for store openings, re-openings, and closings within the market, partnering with related departments to implement promotional, recruitment, and training plans.

Client Relationship Management:

Maintain and strengthen relationships with important clients, ensuring client satisfaction and working towards retaining existing customers. Drive customer loyalty and new customer recruitment by creating an inspiring and engaging customer experience across all touchpoints. Lead with an entrepreneurial spirit that inspires out-of-the-box thinking and a "shop owner" mentality to impact business results.

Key Performance Indicators (KPIs):

Overall Sales Performance (including digital and in-store sales) Profitability and Margin Performance Customer Conversion Rates Customer Recruitment and Retention Employee Retention and Engagement (for both sales consultants and store teams) Time to Fill (for team vacancies) Payroll Hour Distribution and Control Management Inventory Management and Shrink Reduction Operational Compliance and Standards Adherence

Qualifications and Skills:

Bachelor's Degree or similar work experience in the business field. Progressive retail and on the road management and/or sales leadership experience, with a proven track record of multi-unit retail experience and/or significant sales volume management. Demonstrated high level of leadership, with the ability to lead through and adapt to change. Strong analytical skills, with the ability to know and manage the business through effective use of sales and financial reports. Exceptional communication and interpersonal skills, with the ability to be an effective listener who inspires trust and respect from direct reports. Proven ability to recruit, onboard, and develop top talent. Ability to foster an environment of teamwork and collaboration. Entrepreneurial spirit and a proactive approach to identifying and capitalizing on growth opportunities.

What's in it for you?



Embark on a journey that will enable you to learn about an exiting business and unleash employees' full potential in a thriving company. Be part of the bigger picture where you will be valued and listed to. You will work on daily Sales functions as well as projects enabling the company to move forward. While you will tackle different subjects and projects you will also have fun.



Our company is an equal opportunity employer, and we are committed to promoting a diverse and inclusive workplace. We welcome and encourage applications from all qualified individuals, regardless of race, ethnicity, religion, gender, age, national origin, sexual orientation, disability, or any other legally protected status.



We are also committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodations at any stage of the recruitment process, please let us know and we will work with you to meet your needs.



Our goal is to create a welcoming and inclusive environment where all employees feel valued and supported, and where everyone has equal opportunities to succeed. We believe that diversity and inclusivity are key drivers of innovation and success, and we are dedicated to fostering a culture of belonging for all.