Job Description

Role: Salesforce Marketing Cloud Technical Lead

Term: Full Time

Location: Toronto, ON

Mandatory skills:

Salesforce Marketing cloud engagement (mandatory); Pardot (account engagement)-Preferred

Required Skills & Experience:

8 years of hands-on experience in Salesforce Marketing Cloud (Engagement) and Pardot (Account Engagement). Strong proficiency in: Journey Builder, Email Studio, Mobile Studio, Automation Studio AMPscript, SSJS, HTML/CSS, SQL Pardot Automation Rules, Engagement Studio Data Extensions, Contact Builder, Audience Segmentation Experience integrating SFMC & Pardot with Salesforce CRM. API development experience (REST/SOAP). Data modeling and ETL workflows in SFMC.

Key Responsibilities

1. Solution Design & Architecture

Lead end-to-end architecture for SFMC Engagement and Account Engagement solutions. Translate business requirements into scalable technical solutions using Journey Builder, Automation Studio, Email Studio, Mobile Studio, Content Builder, and Pardot Automation Rules. Design cross-cloud integrations between Marketing Cloud, Sales Cloud, Service Cloud, and external systems via APIs, MC Connect, and Marketing Cloud Connect. Create data models and data extension strategies ensuring compliance with GDPR/CCPA and internal governance policies.

2. Development & Implementation

Build personalized, dynamic, and automated campaigns in SFMC and Pardot. Develop complex SQL queries for audience segmentation and reporting. Implement AMPscript, SSJS (Server-Side JavaScript), and Automation Studio workflows. Oversee and contribute to Pardot form design, landing pages, scoring, and grading.

3. Integration & Data Managemen

Integrate Marketing Cloud Engagement and Pardot with CRM systems (primarily Salesforce Sales Cloud). Design secure API integrations with external platforms. Ensure data synchronization, deduplication, and hygiene across marketing and CRM systems.
Job Type: Full-time

Pay: $82,178.58-$147,144.44 per year

Experience:

Apex: 5 years (required) LWC: 5 years (required) API: 5 years (required) * Salesforce Marketing Cloud : 5 years (required)