Job Description

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Our Client is searching for an experienced Salesforce Marketing Cloud Leader to join thier Digital Technology team in Toronto, Ontario. In this role, you will oversee the management and optimization of the Salesforce Marketing Cloud platform while leading a team of developers and consultants. You will play a crucial part in supporting marketing, sales, and public relations initiatives through platform integration and campaign execution.
Responsibilities:

• Oversee the implementation, monitoring, and maintenance of the Salesforce Marketing Cloud platform to ensure optimal performance.

• Lead a team of developers and consultants, providing guidance and expertise on technical aspects of the platform.

• Collaborate with sales, marketing, and public relations teams to support ongoing campaigns and cross-departmental initiatives.

• Manage data input and integration processes to maintain accuracy and functionality within the platform.

• Develop and implement strategies for platform optimization, including configuration management and system updates.

• Conduct AB testing and analyze results to enhance email campaign effectiveness.

• Coordinate with vendors to ensure smooth operations and integration of external tools.

• Create and maintain business requirement documents to align system functionalities with organizational needs.

• Utilize tools such as Jira and Excel to track progress and manage tasks effectively.

• Provide technical support and troubleshoot issues related to the Salesforce Marketing Cloud platform.

Requirements:

• Minimum of 7 years of experience in Salesforce Marketing Cloud development and implementation.
• Bachelor's degree in Computer Science, Information Systems, or a related field.
• Salesforce Marketing Cloud certifications are required.
• Proficiency in CRM, database management, and enterprise resource planning (ERP) systems.
• Strong skills in JavaScript, configuration management, and email campaign execution.
• Experience with AB testing and analyzing campaign performance metrics.
• Familiarity with Jira and Excel for task tracking and reporting.
• Demonstrated ability to manage vendor relationships and external integrations.

Skills Required