to support the design, development, and optimization of distributed marketing solutions across multi-business units, franchise networks, dealers, and partner ecosystems. The ideal candidate will have hands-on expertise in Salesforce Marketing Cloud-particularly Distributed Marketing, Journey Builder, and custom integrations-to deliver scalable, compliant, and brand-governed digital marketing experiences.
Key Responsibilities
Design, configure, and implement
Salesforce Distributed Marketing
capabilities, including campaign distribution, approvals, and localized execution for partner networks.
Develop scalable
Journey Builder
workflows, email automations, and cross-channel campaigns tailored to distributed marketing use cases.
Build and optimize marketing assets using
AMPscript
, dynamic content blocks, and personalization techniques.
Support integration between
Salesforce CRM and Marketing Cloud
, ensuring synchronized lead/contact data and proper segmentation across business units.
Implement
content syndication models
and ensure consistent brand governance across partner-driven campaigns.
Develop and troubleshoot
REST/SOAP API integrations
for seamless data exchange and automation.
Collaborate with marketing, sales, and partner teams to define business processes and distributed campaign workflows.
Ensure all marketing workflows and data handling comply with
GDPR, CCPA
, and internal privacy/security standards.
Provide technical guidance, documentation, and best practices for distributed marketing execution.
Required Technical Skills
Strong knowledge of
Salesforce Distributed Marketing architecture, workflows, and configuration
.
Proficiency with
Marketing Cloud modules
-Journey Builder, Email Studio, Automation Studio.
Advanced experience with
AMPscript
, personalization logic, and dynamic content.
Hands-on experience with
REST/SOAP APIs
, integrations, and data model design.
Strong understanding of
multi-business unit campaign management
, approval processes, and governance frameworks.
Experience in
data segmentation
, contact models, and content syndication structures.
Solid understanding of
Salesforce CRM data
and synchronization mechanisms.
Business & Functional Skills
Deep expertise in distributed marketing models-
franchise, dealer, partner networks
.
Ability to design and implement
approval workflows
, localizable content templates, and brand governance rules.
Strong understanding of
data privacy
, compliance frameworks (GDPR, CCPA), and consent management.
Ability to collaborate with cross-functional business teams to translate marketing requirements into scalable technical solutions.
Certifications
Salesforce Marketing Cloud Developer
Salesforce Marketing Cloud Consultant
Salesforce Distributed Marketing Accreditation
Experience
6+ years of hands-on experience in Salesforce Marketing Cloud development.
* Demonstrated experience delivering distributed or multi-business-unit marketing programs.
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