Job Description

Location

Edmonton, Alberta

Full job description

Title: AV Lead Sales Representative

Department: AUDIO/VIDEO

Location: Remote

Report to: Call Center Manager and Operations Director

Shift: 8a.m-8p.m., Monday-Friday (hours may vary depending on call center requirements).

Wage: To be discussed at the interview, starting at $17.00

POSITION SUMMARY:

The Lead Generation Specialist is responsible for identifying, qualifying, and nurturing potential customers to drive sales growth. This role focuses on creating and implementing strategies to generate high-quality leads through various channels, including digital marketing, outbound sales outreach, content marketing, and referrals. The Lead Generation Specialist works closely with the sales and marketing teams to ensure a seamless handoff of qualified leads and contribute to the overall customer acquisition goals.

Key Responsibilities:

Lead Research & Identification: Conduct thorough market research to identify businesses or individuals in need of A/V products or services, such as system installations, A/V equipment sales, or technical consulting for live events, conferences, and entertainment. Lead Qualification: Evaluate leads based on criteria such as project scale, budget, specific A/V needs, decision-making timelines, and technical requirements to ensure they are ready for further engagement by the sales team. Outreach & Engagement: Initiate contact with potential customers through multiple channels (email, phone, social media, webinars, etc.), introducing A/V products or services, and assessing their needs. Solution Matching: Collaborate with potential customers to understand their audio/video requirements, and recommend appropriate solutions tailored to their objectives. Lead Nurturing: Maintain communication with leads over time, providing additional information, answering inquiries, and keeping them engaged through educational content, demos, and follow-ups. CRM & Database Management: Use CRM tools (such as WIX or SLACK) to track interactions, update lead status, and ensure smooth handoffs to the technicians team when a lead is qualified. Collaboration: Work closely with the sales and marketing teams to ensure alignment of messaging, promotional campaigns, and strategies designed to attract leads in the audio/video market. Reporting & Analysis: Track and analyze lead generation metrics, such as conversion rates, source channels, and engagement levels, and adjust strategies accordingly to improve outcomes. Product Knowledge: Stay current with trends in A/V technology, products, and market demands to effectively communicate and engage with potential customers.
Key Skills & Qualifications:

A/V Industry Knowledge: Familiarity with audio/video technologies, products, and systems such as sound equipment, video conferencing tools, integrated A/V solutions, and home automation systems. Sales Experience: Proven experience in lead generation or sales in a technical or product-based environment, with a focus on understanding customer needs and recommending appropriate solutions. CRM Proficiency: Experience with CRM software (Salesforce, HubSpot, etc.) and lead management tools. Effective Communication: Strong verbal and written communication skills to engage potential leads and convey complex A/V solutions in an understandable way. Problem-Solving: Ability to assess customer needs and identify tailored solutions from a range of A/V offerings. Tech-Savvy: Comfortable discussing A/V technology and understanding customer requirements for customized setups, tv installations, home theatre etc.. Analytical Thinking: Ability to track, measure, and optimize lead generation performance based on data and insights. Customer-Centric Mindset: A strong focus on providing exceptional service and value to prospective clients, ensuring a high level of satisfaction throughout the lead nurturing process.
Desired Attributes:

Detail-Oriented: Ability to maintain organized records, track multiple leads, and follow up as needed without overlooking any opportunity. Proactive: Self-starter who can work independently but also collaborate effectively with the sales and marketing teams. Results-Driven: Strong drive to meet or exceed lead generation targets, with an emphasis on quality over quantity. Adaptability: Willingness to stay current with the rapidly evolving A/V industry and incorporate new sales strategies and technologies.
SKILLS REQUIRED:

Sales-oriented, confident, and customer-focused Prior call center experience Has the highest degree of courtesanship and professionalism to resolve customer issues in one call. Good work ethic. Excellent phone etiquette and active listening skills Excellent verbal and written English communication skills. Active listening and multitasking skills Must be very dependable and have exemplary attendance and punctuality. High school diploma or equivalent Must be able to pass a criminal background check. Must be proficient in Microsoft software. Must be computer savvy. Handles complex inquiries independently, utilizing strong listening and problem-solving skills. Demonstrates advanced customer service skills on a daily basis. Exemplary attendance and punctuality Assume ownership of the position and accountability for the information relayed to customers. Must be effective and efficient when working in a team environment.
Conducts research and analysis to determine the root of problems and independently makes decisions on how to handle problems or unusual situations, escalating to a manager as needed.

Job Type: Part-time

Pay: From $17.00 per hour

Benefits:

Commuter benefits Flexible schedule Language training provided Profit sharing
Education:

Secondary School (preferred)
Experience:

Retail sales: 1 year (preferred) sales: 1 year (preferred)
Licence/Certification:

Driving Licence (preferred)
Work Location: In person