Job Description

We are currently hiring a Sales Representative for our School & Commercial Bus division
Position Summary:
The Sales Representative is responsible for promoting and selling Commercial and School Buses, along with associated services tailored to meet the operational and financial needs of a diverse bus customer base--including school boards, municipalities and businesses.
Reporting to the Sales Manager, they plan a pivotal role in delivering a premium customer experience by offering full-spectrum solutions through a consultative selling approach.
Key Responsibilities:

• Lead Generation and Prospecting: Identifying and contacting potential new clients (e.g., school districts, private charter companies, transit authorities) through cold calling, networking, and attending industry events.
• Customer Relationship Management: Building and nurturing strong, long-term relationships with existing customers to ensure repeat business and provide ongoing support and after-sales service.
• Product Knowledge and Presentation: Developing a deep, often technical, understanding of the buses and services offered to effectively communicate their features, benefits, and value propositions to clients.
• Sales and Negotiation: Preparing and presenting quotes and proposals, negotiating prices and contract terms, and closing sales deals that are mutually beneficial.
• Paperwork and Reporting: Completing necessary paperwork to finalize bus sales, processing orders, and maintaining accurate and up-to-date sales activity records in CRM.
• Market Awareness: Staying informed about product innovations, competitors, and general market conditions to adjust sales strategies accordingly.
• Travel: Traveling frequently within a specific geographic territory to meet clients face-to-face and conduct demonstrations.

What we offer:

• Base salary plus a commission program with excellent earning potential
• Affordable benefits package including health, dental & disability coverage
• Company Match RRSP program
• Access to the latest products, sales tools and training
• Opportunity to work with a trusted and valued product line in a strong dealership network
• Comprehensive OEM level training program

Qualifications:

• 3-5 years of previous sales experience in the school or commercial bus industry, or heavy equipment/truck.
• Excellent communication skills and effective listening ability
• Strong negotiation skills with a passion for sales
• Strong problem solving and customer service skills
• Self-motivated and proactive with the ability to take initiative
• Excellent computers skills including Microsoft 365
• Post-secondary education is an asset.
• A valid class 5 drivers' license
• Ability to travel

Who We Are:
Western Canada Bus is a part of the International Truck group. We are the largest School & Commercial bus provider in Western Canada serving school boards, municipalities and business operators. With our selection of brands, professional sales representatives and a strong dealership network, we can provide our customers with the ideal bus for their business with the service support to keep them moving.

Skills Required