Job Description

Job Summary

SSLC Language College (formerly named as Sprott Shaw Language College) offers a wide range of programs in Vancouver, Toronto and Victoria for English language learners from all over the world. Our parent Company Global Education Communities Corp. is one of the largest education and student housing investment companies in Canada focused on the domestic and the global education market since 1994.

We are seeking a committed and enthusiastic individual who shares our interest in international education and commitment to set all our students on a path to lifelong success through our programs.

This full-time position is an excellent opportunity for the right candidate to develop leadership skills and gain valuable marketing experience in a fast paced and engaging environment.

Responsibilities

Develop, implement, and evaluate the organization's marketing and advertising strategies and campaigns to promote academic programs and services to target demographics, including the Japanese student market. Create engaging content for a variety of marketing materials, digital platforms (including social media, websites, and email campaigns), and advertising channels to effectively promote the college's brand, events, and initiatives. Identify, establish, and manage mutually beneficial relationships and marketing opportunities with potential partners, educational agencies, and community stakeholders. Answer inquiries from partners, agencies, and prospective students regarding program details, application procedures, and admission requirements. Work closely with the digital marketing team to tailor online content, landing pages, and social media posts to optimize lead generation and conversion rates. Collaborate with academic advisors and executive leadership to build targeted marketing materials for specific student markets and develop a comprehensive marketing calendar to drive sales growth. Prepare and present detailed weekly/monthly reports on marketing performance, lead generation, sales metrics, and campaign effectiveness to the Executive Director. Plan and execute promotional events, including program orientations, open houses, and trial lessons, to showcase the college's offerings and increase student interest. Monitor market trends and analyze campaign data to recommend adjustments to strategies and maximize return on investment (ROI).

Requirements

3 years or above of previous experience in marketing, advertising or student advising Bachelor's degree in communications or marketing Proven record of revenue acquisition through marketing and sales strategy Experience in social medial marketing including on Facebook, Instagram, Twitter, LinkedIn or others Knowledge of platforms and software such as CRM and MailChimp Japanese language ability is a strong asset
Job Type: Full-time

Pay: $30.00-$39.00 per hour

Expected hours: 30 per week

Benefits:

Dental care Extended health care
Work Location: In person