Job Description

COMMUNITY RELATIONS SPECIALIST ACCOUNTABILITY OBJECTIVE: Under the direction of the Executive Director, develop and implements home-specific marketing and sales programs to achieve occupancy targets by employing a relationship-focused sales approach. BACKGROUND/QUALIFICATIONS:

• Minimum grade 12.
• Post-secondary education with a preference for business administration, with a major in sales, marketing, communication, or public relations, or a background in an industry related to the position: real estate, healthcare, or sales.
• Minimum five years of business experience, preferably in retirement, hospitality, healthcare, or consumer sales sectors.
• Excellent verbal and written communication skills in the English language.
• Must be a self-starter.
• Must have a valid Ontario driver\xe2\x80\x99s license and be willing to drive your own vehicle.
• Must have proficiency with computers and be comfortable using Excel.
• Must be available for a flexible schedule, which will include weekends and/or evenings.

KEY RESPONSIBILITIES:

• Participates in and contributes to the Quality Improvement program at the home.
• Markets residential suites in accordance with established sales procedures to ensure occupancy targets are met.
• Develops both new and existing potential resident contacts through a structured marketing and follow-up program.
• Facilitates and ensures a smooth transition for new residents:
• Prepares and processes Tenancy Agreements accurately.
• Reviews Information Package and CHIP with POAs
• Schedules pre-move-in health-care assessments with the DOC and ADOC or designate.
• Coordinates move-ins and room preparation.
• Maintains CRM reports and Census and keeps them up to date.
• Collects and forwards pertinent information to other departments and ensures notification to the Executive Director.
• Coordinates both internal and external public relations activities. Conducts tours and acts as the internal and external referral source for all sales and marketing contacts and activities.
• Maintain quality relationships by providing support, information, and guidance, leading to future qualified referrals.
• Provide constructive input to the Management Team regarding services to residents and families ensuring that our standards are met and exceeded.

MARKETS THE HOME:

• Develops and implements an annual marketing plan, and updates and reviews it as needed.
• Enhances the home\xe2\x80\x99s community awareness/image through public speaking engagements.
• Prepares a monthly newsletter.
• Acts as a representative at community functions as appropriate.
• Maintains ongoing contact with the POAs/Family Members of potential residents.
• Maintains statistics to evaluate sales and marketing effectiveness:
• Maintains complete and accurate sales records in accordance with established procedures and programs.
• Provide input on occupancy projections, suite rental rates, and increases via competitive data.
• Maintain an awareness of industry trends and their impact on the residence
• Prepares marketing and sales reports for submission to the Executive Director every week.
• Meets regularly with the Executive Director and other staff to review marketing plans on an ongoing basis.
• Conducts a full and detailed competitor survey at least once a year
• Implements the marketing objectives, policies, and procedures of the home.
• Provides resident information for all departments by maintaining up-to-date resident room records, occupancy, and daily census and informs all departments of resident movement/move-ins/move-outs.
• Receives and updates CHIP and Tenancy Agreement as needed.
• Ensures that vacant suites are clean and attractive and ready to be shown.
• Performs other related duties as assigned or delegated by the Executive Director.
• Complies with the Occupational Health and Safety Act, Workplace Safety and Insurance Act, and Workplace Hazardous Material Information System.
• This includes recognizing health and safety hazards, reporting incidents, and fulfilling responsibilities under the applicable legislation.
• Complies with all relevant policies and procedures.
• Completes all required annual mandatory training/education.

All offers of employment are subject to a Criminal Background Check. We thank all those who apply; however, only candidates under consideration will be contacted. Job Type: Full-time Salary: $65,000.00-$75,000.00 per year Benefits:

• Company pension
• Dental care
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• Vision care

Schedule:

• Monday to Friday
• Weekend availability

Supplemental pay types:

• Commission pay

Education:

• Secondary School (preferred)

Experience:

• Retirement Home Marketing: 3 years (required)

Work Location: In person