Job Description

Job Summary

We are seeking a creative and strategic

Social Media Specialist

to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing engaging social media campaigns across various platforms to enhance brand awareness, drive traffic, and increase customer engagement. This role requires a strong understanding of digital marketing, content creation, and analytics to optimize our online presence. The position offers an excellent opportunity for individuals passionate about e-commerce, graphic design, and digital marketing trends to contribute to a growing organization.

Responsibilities

Develop, implement, and manage social media strategies aligned with company goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. Create compelling content including graphics, videos, and copy using Adobe Creative Suite tools like Photoshop and Illustrator. Manage social media scheduling and posting through tools like Hootsuite and Buffer (application). Conduct keyword research and SEO optimization to improve content visibility and engagement. Monitor social media channels for customer interactions, respond promptly to inquiries, and engage with followers to foster community growth. Analyze campaign performance using Google Analytics and platform-specific insights; prepare reports to measure effectiveness and inform future strategies. Coordinate with the marketing team to align social media efforts with overall digital marketing campaigns including Facebook Advertising. Proofread all content for accuracy, clarity, and brand consistency before publishing. Stay updated on the latest trends in digital marketing, e-commerce, and social media algorithms to ensure innovative approaches.

Experience

Proven experience in social media management ideal for a food business within a digital marketing or e-commerce environment. Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite. Experience using social media management tools such as Hootsuite or Buffer. Knowledge of SEO best practices and keyword research techniques. Familiarity with Facebook Advertising campaigns and analytics tools like Google Analytics. Excellent proofreading skills with attention to detail in content creation. Ability to analyze data insights to optimize campaigns effectively. Prior experience in digital marketing strategy development is preferred but not required; a passion for social media trends is essential. This role offers an exciting opportunity for a creative professional eager to make an impact through innovative digital marketing strategies while working in a collaborative environment focused on growth and success.
Job Types: Part-time, Casual, Freelance

Pay: $20.00-$25.00 per hour

Expected hours: 10 - 20 per week

Work Location: Hybrid remote in Milton, ON