Job Description

The Residential Product Marketing Manager is responsible for developing and executing product marketing strategies that drive product adoption, revenue growth, and customer engagement for the Residential division. This role acts as the bridge between product development and the market, crafting compelling messaging, positioning, and go-to-market plans to ensure the product's success.

HYBRID WORK ENVIRONMENT

Vancouver-based team members work in-office every other week (Tues-Thurs). Core attendance is required from 9 AM - 3 PM on these days to support business priorities.

A DAY IN THE LIFE

Dive deep into customer discovery, conducting qualitative and quantitative research to understand our customers and identify segments and personas. Create compelling narratives that resonate with target audiences. Plan and execute go-to-market strategies for product launches and updates. Conduct market research to identify market trends, competitive insights and product positioning opportunities. Collaborate with product and marketing teams to align on go-to-market plans, priorities and strategies. Create product marketing enablement materials, such as landing pages, presentations, product sheets, and training content. Drive product adoption by owning growth initiatives and collaborating with product and marketing colleagues on execution. Measure and report on the effectiveness of launches and ongoing product marketing initiatives. Act as a product advocate, both internally and externally, to build awareness and credibility."

WHAT YOU BRING TO THE TABLE

Proven experience

in product marketing, preferably with B2C technology or home services products. Strong understanding of

go-to-market strategies, positioning, and messaging

. Experience conducting and analyzing

market research and competitive analysis

. Excellent communication and collaboration skills to work cross-functionally. Ability to develop compelling

enablement and marketing content

. Data-driven mindset with the ability to measure and optimize launch effectiveness. Passion for delivering innovative go-to-market strategies that drive business impact.

COMPENSATION & BENEFITS

Salary $85,000 - $110,000 per annum (Actual salary offered will be commensurate with education, experience and internal parity). The Total Compensation Package includes Extended Health, Dental. Focus on your development through our professional development programs. Enjoy a variety of health and wellness initiatives, including access to gym facilities at our corporate head office. Speak to us to learn more about what we offer.

THE HIRING PROCESS

Pre-Screen - Let's talk about your experience, goals & excitement for this role! Interviews - Two or more interviews with different team members, including structured competency & scenario-based questions Presentation/Assessment References & Background Check
We use audio recording transcription for our interview practices

ABOUT US

Did you know O2E Brands has been voted one of the Best Workplaces in Canada 14 times!? Take a sneak peek into why that is, here: (YouTube) Check us out on social! At O2E Brands, we know that great talent comes in many forms, and we want to meet you at your best. We will provide reasonable accommodations to applicants with disabilities at any time throughout the recruitment and selection process. Please contact our Talent Acquisition Team at talentacquisition@o2ebrands.com or notify the Talent Acquisition team member you are working with if unique arrangements will enable your equal participation.



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Ready to take your career to the next level? Apply today!

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