Job Description

Petline is part of Definity, which includes some of Canada's most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada's leading and most innovative property and casualty insurers. We can't do that without our people, so we embrace and encourage a culture that's collaborative, ambitious, rewarding, and empowering.


We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It's better here.

Overview

This role is being introduced to support a

strategic transformation

in the Territory Manager (TM) model where a

proactive and driven sales approach

focused on

quote generation and lead capturing is the center of vision

. The Inside Sales Representative will manage remote business partners (clinics, breeders, shelters) outside optimized geographic clusters, ensuring consistent coverage while enabling TMs to focus on high-potential clinics within their travel radius.

Why This Role Matters

The Inside Sales Representative is a

critical enabler of Petline's growth strategy

. By taking ownership of remote business areas and supporting strategic initiatives nationally, this role:

Expands coverage

across 300+ clinics, breeders, shelters.

Frees TMs to focus on high-potential clusters

, driving stronger in-person quote performance.

Accelerates lead generation and quote acquisition

through virtual engagement.

Supports a shift to proactive sales execution

, ensuring Petline remains competitive in a consolidating veterinary market, breeder and shelter program.
This role is not just about maintaining accounts--it's about

creating measurable impact

on territory growth and helping Petline capture untapped opportunities.

Key Responsibilities

Clinic Engagement & Coverage

+ Manage outreach to remote veterinary clinics, breeders shelters via phone, email, and virtual meetings.
+ Educate clinic and business partner staff on Petline's insurance products, promotions, and onboarding processes.
+ Maintain consistent engagement cadence to ensure brand visibility and lead generation.

Sales Enablement

+ Drive

quote generation and trial activations

through virtual channels.
+ Support clinics in completing trial submissions and other areas of their needs
+ Collaborate with TMs to identify and nurture high-potential leads for submission.

Data & Reporting

+ Track engagement metrics, lead conversion rates, and clinic performance in CRM.
+ Provide insights to Territory Managers for strategic prioritization.

Cross-Functional Collaboration

+ Work closely with marketing and operations teams to execute geo-targeted campaigns.
Support promotional initiatives tied to community events and shelter partnerships.
+

Qualifications

Proven experience in

inside sales

,

customer engagement

, or

account management

. Strong communication and relationship-building skills. Ability to work with CRM tools and manage multiple accounts efficiently. Knowledge of veterinary industry, breeder or shelter programs, or pet insurance is an asset.

Performance Metrics

Monthly Lead Generation Targets

(e.g., 100+ leads from remote clinics).

Clinic Engagement Frequency

(touchpoints per clinic per quarter). Contribution to

overall territory growth KPIs

.


Salary Range: $50,200 - $92,500



Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.


We also take potential into consideration. If you don't have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.


Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting: accessibility@definity.com .

Background checks

This role requires successful clearance of a background check (including criminal checks and leadership references).





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