Job Description

Company Description

Your team and working environment:

Nestled at the base of Blackcomb Mountain, Fairmont Chateau Whistler resort defines mountain luxury in the heart of Whistler, British Columbia- host mountain resort of the 2010 Winter Olympics. Located in the spectacular coastal mountain range, Whistler is Canada\xe2\x80\x99s premier, year-round outdoor adventure destination- just two hours north of downtown Vancouver. Offering ski-in, ski-out convenience and an on-site championship golf course, Fairmont Chateau Whistler is Whistler\xe2\x80\x99s largest conference resort hotel with 519 guestrooms and suites, exceptional dining in five unique outlets and full resort amenities including a slope-side Health Club. Since opening its doors in 1989, this landmark destination has welcomed guests and colleagues to an unforgettable mountain adventure. Join us and start yours today!



Regional Manager, Digital & Social Media

Reporting to the Regional Director of Digital Marketing, the Manager, Digital & Social Media is responsible for increasing our regional, property-specific and destination brand awareness via digital and social marketing campaigns. This role is integral to establishing a 360 degree regional digital strategy that will integrate all four MTN properties (Fairmont Banff, Fairmont Chateau Lake Louise, Fairmont Jasper Park Lodge & Fairmont Chateau Whistler) and all key departments.

What you will be doing:

Digital Marketing

• Coordinate regional marketing opportunities that support all 4 properties
• Identifying opportunities & coordinating regional campaigns with local partners, DMO & PMO, etc (eg: Travel Alberta Blasts, ad opps.)
• Integrate/align branding efforts across e-marketing and on-line advertising initiatives
• Plan Ad buys/IOs - Define campaign scopes and schedules
• Oversee Google Adword campaigns
• Identify campaign KPIs
• Build ad creative in standard digital formats as well as social formats such as carousels, IG story ads, reels, video etc.
• Drive digital ad campaigns across Twitter, Facebook, TripAdvisor, GDN, etc.
• Reports on ROI, benchmarks & other campaign successes metrics using Google Analytics, Emplifi, and native social insights.
• Monitor trends in marketing, applications, and emerging device opportunities
• Deploy campaigns using granular targeting, weather triggers, Past Locations, etc.
• Identifying and developing partner opportunities key to resorts
• Ensuring online campaigns are consistent with offline (offer, flight times, creative, etc.)
• Have an Omni-channel marketing approach to initiatives
• Assist with the development of marketing budgets (to insure RM regional offers are forecasted
• Other duties as assigned

Social Media Duties

• Demonstrate an ability to drive online outreach across digital social channels and is well versed in current digital trends
• A creative thinker with organizational skills, the Manager continuously improves the region\xe2\x80\x99s social media reach across our current 28 channels (Twitter, Facebook, Pinterest, Instagram, LinkedIn and YouTube.)
• Ongoing development of SM standards and tactics
• Strategic approach to Digital PR syndication
• Blog management, content development and posting
• Plan and develop amplification campaigns in social media for marketing campaigns; Integrate social media plans into larger marketing campaigns.
• Assess, scope, and plan social deliverables
• Support 24-7 listening and monitoring programs and reporting (when necessary)
• Link building, digital asset optimization (DAO), social media optimization (SMO), social media integration, content direction, conversion rate optimization
• Support & train social media selling skills in T&L Sales and Group Sales managers
• Other duties as assigned

Qualifications

Qualifications:

• Minimum 3 years Digital Marketing or Content Marketing Experience
• Minimum 3 years experience in digital ad buying
• Strong comprehension of IAB ad standards
• Strong understanding of current SEO tactics
• Minimum 3 years Social Media and Content Development Experience
• Resort Hotel experience preferred but not required
• Excellent communication skills, both written and verbal required
• Strong interpersonal and problem solving abilities
• Highly responsible & reliable
• Familiarity with:

• Adobe Creative Cloud
• Google Analytics - prefer certification
• Google AdWords - prefer certification

Additional Information

Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor\xe2\x80\x99s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow\'s hospitality. Discover the life that awaits you at Accor, visit

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

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