Job Description

Job ID:
36999
Location:
Burnaby, British Columbia, CA, BC VJ G
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What You Need To Know
Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people - and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As the premier wine and spirits distributor, Southern Glazer's isn't just one of Forbes' Top Private Companies; it's a family-owned business with deep roots dating back to 1933.
The reputation of Southern Glazer's is well-established, and it's no surprise that we are regularly recognized for our culture. Southern Glazer's has been recognized by Newsweek as one of America's Greatest Workplaces for Inclusion and Diversity, which speak volumes about our commitment to creating a supportive and inclusive culture of belonging for all employees
By joining Southern Glazer's, you would be part of a team that values excellence, innovation, and community. This is more than just a job - it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.
Overview
The Regional Brand Activator maximizes the sale of supplier brands to the trade and consumer through effective regional execution via business development off and on trade. Additionally, this position will be responsible for managing relationships that permit the achievement of company and supplier objectives.
Primary Responsibilities

• Develop a direct relationship with key players on trade (partners, sommeliers, managers, bartenders, etc.) and provide feedback and updates back to the brand
• Plan marketing execution and branding objectives
• Audit, classify, and prioritize key accounts, developing and leading a direct relationship with key on premise players
• Implementation, execution, and follow-up of on trade activities and sales against the brand plan, including OP partnerships
• Lead Events/experiences with final clients (no sampling)
• Support and organize events and above-the-line activities
• Training programs for partners and key players in on trade, in addition to supporting internal sales team for high value trainings (sommelier, bartenders, waiters, etc.)
• Drive brand success via training, education, and experiences for Territory Managers, Sales Managers, Key Account Managers, etc.

Additional Primary Responsibilities

• Source "best in class" opportunities to support execution strategy (new business development opportunities with new accounts, collect and build client database)
• Gather and analyze customer insights and competitors' activities, from partner venues and any other relevant industry competitive activities
• Collect and manage client contact database
• Provide detailed tracking and execution reports of performance against agreed-to supplier objectives and requirements
• Perform other job-related duties as assigned

Minimum Qualifications

• Bachelor's degree or an equivalent combination of education and experience
• Five years of industry related sales experience within the distribution, hospitality or supplier community
• Valid province driver's license and ability to obtain and maintain auto liability insurance by provincial laws
• Comprehensive understanding of wine and spirits to include regions/varietals, product/food pairing

techniques, basic production, and service

• Ability to adapt and can assist a variety of internal customer groups and varying personality types
• Must have strong negotiation skills; demonstrate an entrepreneurial spirit
• Ability to create and sell innovative ideas
• Goal oriented, focused, and assertive individual who needs a little direction or supervision

Physical Demands

• Some activities may occur at night or weekends
• Ability to travel within the Province/Country
• Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or adding machine
• Physical demands with activity or condition may include occasional to the rare amount of time include walking, bending, reaching, standing, and stooping

• May require occasional lifting/lowering, pushing, carrying, or pulling up to 40lbs

EEO Statement
Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.

Skills Required