Job Description

Position: Redpoint Interaction Specialist

Location: Toronto (hybrid)

We are seeking an experienced Redpoint Interaction Specialist to join our marketing technology team. This role requires expertise in Redpoint Global's customer engagement platform, with a focus on designing, implementing, and optimizing real-time customer interactions across multiple channels. The ideal candidate will bridge marketing strategy with technical execution to deliver personalized customer experiences at scale.

Key Responsibilities

Platform Management & Development

Design and implement complex interaction flows using Redpoint Interaction (RPI) Configure real-time decision engines for personalized customer experiences Develop and maintain interaction strategies across email, web, mobile, and other channels Create and optimize decision trees, business rules, and segmentation logic Manage campaign orchestration and customer journey mapping

Technical Implementation

Integrate Redpoint Interaction with CRM, CDP, and other marketing technology stack Configure API connections and data feeds for real-time decisioning Implement tracking, attribution, and measurement frameworks Troubleshoot platform issues and optimize performance Collaborate with IT teams on data architecture and system integrations

Marketing Campaign Execution

Partner with marketing teams to translate business requirements into technical solutions Execute multi-channel campaigns with real-time personalization A/B test interaction strategies and optimize performance Monitor campaign performance and provide actionable insights Ensure compliance with data privacy regulations (GDPR, CCPA, etc.)

Analytics & Optimization

Analyze customer interaction data to identify optimization opportunities Create dashboards and reports for stakeholder communication Conduct performance analysis and ROI measurement Recommend improvements to interaction strategies and customer journeys

Required Qualifications

Technical Skills

3+ years of hands-on experience with Redpoint Interaction platform Strong understanding of real-time decisioning and customer journey orchestration Experience with API integrations and data management Proficiency in SQL for data analysis and segmentation Knowledge of HTML/CSS for email and web personalization Familiarity with marketing automation platforms and CDPs

Marketing Experience

5+ years in digital marketing, campaign management, or marketing operations Experience with multi-channel campaign execution Understanding of customer lifecycle marketing and personalization strategies Knowledge of marketing attribution and measurement methodologies Experience with A/B testing and conversion optimization

Business Skills

Strong analytical and problem-solving abilities Excellent project management and organizational skills Ability to translate business requirements into technical solutions Strong communication skills for cross-functional collaboration Detail-oriented with ability to manage multiple projects simultaneously

Preferred Qualifications

Redpoint Global certification in Interaction or Data Management Experience with other customer engagement platforms (Adobe Campaign, Salesforce Marketing Cloud, etc.) Knowledge of machine learning and predictive analytics Background in e-commerce or retail marketing Experience with data privacy and compliance frameworks Familiarity with cloud platforms (AWS, Azure, GCP)

Technical Environment

Redpoint Interaction (RPI) Redpoint Data Management (RDM) SQL Server/Oracle databases REST/SOAP APIs JavaScript, HTML, CSS Marketing automation platforms CRM systems (Salesforce, Microsoft Dynamics) Analytics platforms (Adobe Analytics, Google Analytics)

Thanks & Regards

Kundan Mishra

Sr. Technical Recruiter

Job Type: Fixed term contract
Contract length: 12 months

Pay: $60.00-$70.00 per hour

Expected hours: 40 per week

Work Location: In person