Public Relations Assistant Manager

Toronto, ON, Canada

Job Description


DescriptionJob Title: Public Relations Assistant Manager
Location: Toronto
Reporting to: PR ManagerAbout UNIQLOUNIQLO is a brand of Fast Retailing Co. (FR), a global Japanese retail holding company that designs, manufactures and sells clothing under multiple brands including: GU, Theory, Helmut Lang, PLST (Plus T), COMPTOIR DES COTONNIERS, PRINCESSE TAM TAM, and UNIQLO. FR is currently among the world\'s top three largest apparel retail companies and UNIQLO, its pillar, is considered Japan\'s leading specialty retailer. With an operation spanning over 2300 stores worldwide in more than 25 countries and regions, UNIQLO is driven by its LifeWear concept for ultimate everyday clothes, offering unique products made from high-quality, highly functional materials, at affordable prices. UNIQLO proactively seeks to minimize the environmental impact of our businesses through the development of recycle-oriented products while continuing to offer people all over the world the joy, happiness, and satisfaction of wearing truly great clothes that embody our corporate philosophy: Changing clothes. Changing conventional wisdom. Change the world.At UNIQLO, we are committed to providing our employees with enriching and challenging opportunities where achievements and personal growth are acknowledged and rewarded. We are dedicated to offering our employees training, performance-based increases, and unlimited growth opportunities. If you are an ambitious, hard-working individual who welcomes new challenges, have a drive for success, and embrace the responsibility of leadership-then you belong at UNIQLO!Position OverviewThe Public Relations Assistant Manager will be tasked with managing UNIQLO\'s reputation. You will use various forms of media and communication to build, maintain and manage the reputation of UNIQLO Canada. You will be responsible for communicating key messages to defined target audiences in order to establish and maintain goodwill and understanding between UNIQLO and the public.:\xe2\x97\x8f Serve as a UNIQLO brand expert/ambassador\xe2\x97\x8f Identify new creator opportunities across emerging platforms and verticals and lead creative ideation, unlocking new opportunities\xe2\x97\x8f Stay up to date and have a deep understanding of fashion, culture, and social media trends\xe2\x97\x8f Support PR/Influencer planning - including strategy, goals, budget, and tactics\xe2\x97\x8f Support the overall media relations strategy, seeking high-level placements in print, broadcast, and online media\xe2\x97\x8f Manage always-on and campaign-specific influencer programs\xe2\x97\x8f Support external facing brand activities, including season kick-off and in-season/product events\xe2\x97\x8f Identify and develop relationships with key influencers (new and existing) to build brand relevance/awareness\xe2\x97\x8f Monitor, analyze, and communicate results every quarter\xe2\x97\x8f Maintain a keen understanding of industry trends affecting UNIQLO customers to make appropriate recommendations regarding communication strategy surrounding those concerns\xe2\x97\x8f Work closely with Global PR team members to adapt Global PR campaigns for the Canadian market\xe2\x97\x8f Manage local PR Agency\xe2\x97\x8f Other reasonable duties as assignedDesired Skills and Experiences:\xe2\x97\x8f At least 5 years of proven working experience in public relations required\xe2\x97\x8f Bachelor\'s degree in public relations or related field preferred\xe2\x97\x8f Be at the forefront of understanding culture, trends and social media\xe2\x97\x8f Proven track record creating and executing successful public relations/influencer campaigns in different markets\xe2\x97\x8f Ability to maintain strong relationships with local and national business and industry media outlets as well as influencers\xe2\x97\x8f Experience in acting as a company spokesperson\xe2\x97\x8f Exceptional writing, editing, and communication skills (English)\xe2\x97\x8f Exceptional collaborator\xe2\x97\x8f Experience with social media considered an asset\xe2\x97\x8f Ability to read, write, and speak French considered a valuable assetUNIQLO Canada is an equal opportunity employer. UNIQLO Canada encourages applications from all qualified candidates and accommodates person with disabilities. Candidates that are selected for interviews should advise us if they require accommodation.[For internal use ONLY] #LI-POST

Uniqlo

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Job Detail

  • Job Id
    JD2294544
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Toronto, ON, Canada
  • Education
    Not mentioned