Job Description

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?


At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds--and that's why we want you!

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What will you work on?

The Public Relations Coordinator for North America contributes to Spin Master's success by assisting in the execution of innovative, strategic communication plans, brand PR campaigns, media relations and industry events in support of building Spin Master's reputation and awareness for toy, entertainment and digital offerings.


This position will work closely with our internal communications and CSR teams, as well as the company's marketing, brand, media, digital, social creative department and agency partners.

How will you create impact?

External Communications, Media Relations Brand PR

Assist in the development of assets for Spin Master's brand PR campaigns including the development and approval process of PR assets including seasonal fact sheets, look books, compiling of images, updating the company's corporate website with assets, tracking and shipping of samples etc. Act as the point of contact for external media tours and industry trade shows, coordinating, developing key messages and attending the taping/run throughs to ensure Spin Master products are presented accurately. Support Corporate Communications, assisting with the drafting of press releases, LinkedIn updates, executive bios, media briefing documents for interviews and updating website and website copy.

Media/Trade Events

Support the planning and execution of media previews and industry trade events, including coordination of event logistics, development of creative assets, shipping of samples, liaising with event organizers. Act as a brand ambassador at events both in Canada and the US (travel typically includes New York and LA). Track and coordinate development of ads with internal creative team for toy/entertainment/licensing trade publications.

Media Monitoring Reporting

Coordinate the review and company-wide dissemination of daily media briefings. Maintain internal media lists, research key media and provide proactive and reactive service to media including triaging the company's media relations inbox and organizing and shipping products for editorial print and television shoots. Assist with invoicing and payment processing for PR campaigns and events.

Cross Functional Support Miscellaneous

Assist in the drafting of award submissions and tracking of industry and media awards. Coordinate samples and communications for Internal and CSR.

What are your skills and experience?

Public relations experience Relationship management with external agencies, vendors and business Familiarity with Cision and Critical Mention platforms an asset.
#LI-Hybrid #LI-HM1

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

Growth and Career Opportunities Flexible Work Hours Innovation, Collaboration and Fun Comprehensive Benefits Other fun Perks!

What's it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn't for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.


Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.


Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at TAinquiries@spinmaster.com or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.

Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.