Job Description

Job ID: 60153
Job Category: Project Management
Division & Section: Parks and Recreation, Management Services
Work Location: Metro Hall and/or City Hall
Job Type & Duration: 1 Full-time Permanent Vacancy
Salary: $103,431.00- $141,247.00
Shift Information: Monday - Friday, 35 hours/week
Affiliation: Non-Union
Number of Positions Open: 1
Posting Period: 17-Oct-2025 to 31-Oct-2025
Join Us!
If you are interested in learning more about the Project Manager (Visitor Experience - Visitor Engagement & Information Services) role, you can participate in a virtual Microsoft Teams information session with Alok Sharma, Manager Business Services on October 24, 2025 from 12:00pm -12:30 pm. You will have the opportunity to ask questions related to the position, working for the City of Toronto's Parks & Recreation division, as well as the City's application process.
To register please use the following link:
It is important to note that this is a public information session. To remain anonymous, participants must ensure their login name reflects that preference
Job Summary
Toronto Parks is part of the City of Toronto's Parks & Recreation division, which oversees thousands of green spaces across the city. From tranquil parkettes to expansive urban forests, Toronto's parks offer residents and visitors opportunities for recreation, relaxation, and community engagement. The city features hundreds of recreation facilities, ten swimming beaches, and an extensive network of trails, making it a vibrant and accessible outdoor environment for people of all ages and abilities.
Toronto Parks manages over 1,500 parks and 8,000 hectares of land across the city. Its mission is to maintain safe, beautiful, and accessible green spaces that foster community engagement, recreation, environmental stewardship, and a dynamic visitor experience.
We are seeking an individual to join the Client & Business Services Visitor Experience team who is passionate about Toronto's parks and enhancing the visitor experience through visitor engagement, and partnerships in Destination Parks, including Biidaasige Park.
Biidaasige Park is envisioned to join the ranks of the world's best city destination parks, emphasizing its unique setting facing Toronto Harbour along a one-kilometre-long new river mouth, and its remarkable story of urban regeneration, Indigenous place keeping and climate resilience. The Park will be known for offering a distinctive mix of local and international scale programs, activations, festivals, events and passive park uses; a diverse range of park amenities, delivering an exceptional visitor experience through a collaborative governance structure that carefully coordinate the actions of government, agencies, non-profit and Indigenous partners.
Reporting to the Manager, Client & Business Services - Visitor Experience, the Project Manager, Visitor Engagement and Information Services will be responsible for designing and delivering innovative visitor engagement strategies across destination parks. This includes overseeing welcome centres and mobile engagement units, developing branded merchandise programs, supporting wayfinding and signage initiatives, and enhancing the overall park experience through digital content, guided tours, and event support:

• Lead the End-to-End Visitor Experience

Design, implement, and oversee the full visitor journey across destination parks, integrating physical and digital touchpoints including signage, trails, visitor centres, mobile units, and guided experiences. * Manage Visitor Centres and Mobile Engagement Units
Working with Recreation establish and support Customer Service Representatives (CSRs) at mobile visitor engagement units at Toronto Island and Biidaasige Park, ensuring consistent, high-quality service delivery. * Develop and Execute Merchandise Strategy
Collaborate with third-party vendors to design and implement a branded merchandise program for destination parks, including items such as t-shirts, hats, umbrellas, and other promotional materials. * Enhance Wayfinding and Interpretive Signage
Partner with the Park Design team to contribute to the planning and implementation of effective wayfinding systems and interpretive signage that enrich the visitor experience and reflect the City's values and identity. * Integrate Digital and Guided Experiences
Oversee the development of digital content and guided tour programs that complement physical infrastructure and promote inclusive, educational, and engaging park experiences.
Major Responsibilities:

• Develop, implement, and evaluate innovative visitor engagement programs and experiences for Biidaasige Park and other destination parks across Toronto. Ensure alignment with divisional goals and community needs.
• Design, plan, and oversee all phases of visitor-focused projects from inception to completion, including on-site logistics, staffing, programming, and evaluation. Ensure projects are delivered on time, within scope, and on budget.
• Coordinate visitor engagement strategies and on-site support for major public and private events in destination parks, ensuring alignment with City standards and enhancing the overall guest experience.
• Serve as a subject matter expert in visitor engagement, contributing to divisional strategies and initiatives within the Business Services section. Provide insights and recommendations to enhance the overall visitor experience.
• Partner with internal marketing and sponsorship teams to develop and execute targeted campaigns that promote visitor programs including maintaining the Biidaasige Park Festivals & Events calendar and being a liaison with Destination Toronto and other visitor focused organizations. Manage project requests, timelines, deliverables, and success metrics.
• Track visitor feedback, engagement metrics, and operational performance to continuously improve services and inform future planning.
• Manage assigned project budgets, ensuring accurate processing of purchases, contracts, revenues, and expenditures. Maintain fiscal accountability while promoting efficiency and excellence in service delivery.
• Support the Manager, Business Services - Visitor Experience in daily operations, including staff scheduling, task assignment, performance review, and acting as delegate during absences. Ensure high standards of team performance and service quality.
• Build and maintain strategic relationships with key stakeholders including industry organizations, government representatives, community groups, educational institutions, and tourism partners. Represent the division in external meetings and forums.
• Conduct research on visitor trends, park usage, and engagement strategies. Prepare reports, briefing notes, and documentation to inform decision-making and support program development.
• Represent the Visitor Experience unit on internal and external committees, working groups, and strategic initiatives. Advocate for inclusive, accessible, and enriching park experiences for all visitors.

Key Qualifications:

• Post-secondary education in tourism, public relations, visitor experience or a related discipline or equivalent combination of experience and education.
• Extensive program / project experience as it relates to visitor experience, including developing program scope documents, critical paths, briefing notes, presentations, stakeholder reports, and grant submissions and final reports.
• Extensive experience working in a multi-level stakeholder environment and establishing and maintaining effective partnerships with clients including industry organizations, community groups, agencies and businesses.
• Considerable knowledge of the Toronto parks and tourism in Toronto as it pertains to industry stakeholders as well as knowledge of community organizations, festivals, events, and locations.
• Excellent partnership development and stewardship skills with key stakeholders within both private and public sectors.
• Strong communication and customer service skills and ability to effectively support all stakeholders, including elected officials, other staff, key contacts, clients' diverse interest groups and the public.
• Flexibility and the ability to take initiative and thrive in a high-stress environment with frequent and competing deadlines.
• Familiarity with relevant government legislation, such as in occupational health and safety, labour relations and collective agreements.
• Strong attention to detail, establishes performance objectives and measures to continuously improve performance and the standard of excellence in the organization.
• Ability to support the Toronto Public Service values to ensure a culture that champions equity, diversity and respectful workplaces.
• Ability to lead, motivate and supervise a team, when required.
• Highly developed MS Office Suite skills, in particular Outlook, Word, PowerPoint and Excel.

Equity, Diversity and Inclusion
The City is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve. Learn more about the City's commitment to .
Accommodation
The City of Toronto is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. . Learn more about the City's .

Skills Required