Job Description

The Role:

• Leads the execution of our DTC strategy across the HIV treatment and prevention portfolio

• Leverages primary and secondary market research and analytics to direct brand strategy and optimize marketing tactics

• Drives the agenda development and execution of HIV sales meetings, workshops and training sessions aligned to brand strategy

• Leverages digital and multichannel tactics in collaboration with the Sales team to drive executional excellence, strong product differentiation and customer loyalty with Gilead

• Leads the evolution of POA, messaging and positioning development

• Supports our conference activation strategy in collaboration with Opinion Leader Program lead; including conference planning, content development and engagement

• Collaborates with Marketing Director on strategic brand planning

• Manages OpEx and supports the forecasting process for the HIV portfolio

• Works cross-functionally with Sales, Sales Leadership, Analytics, Legal, Regulatory, Medical and other key internal stakeholders

• Ensures that all marketing activities follow regulatory and legal requirements

Knowledge, Experience & Skills:

• 8+ years\' pharmaceutical/biotech industry with specialty marketing experience

• Sales, sales training and/or marketing research experience is an asset

• Experience in design and implementation of DTC pharmaceutical marketing

• Ability to successfully work with external agencies to develop campaigns and materials

• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is preferred

• Strategic mindset with a proven ability to work in a cross-functional matrix

• Strong analytical skills, demonstrated by the ability to identify and understand complex issues and problems, and interpret information in a manner that provides appropriate recommendations to senior management and across functional areas

• Bachelor\'s degree required; MBA or advanced scientific degree preferred

Gilead Core Values:

• Integrity (doing what\'s right)

• Teamwork (working together)

• Excellence (being your best)

• Accountability (taking personal responsibility)

• Inclusion (encouraging diversity)

Gilead Leadership Commitment:

• I AM BOLD in aspiration and AGILE in execution.

• I CARE and make time for people.

• I LISTEN, speak openly and explain the "why."

• I TRUST others and myself to make sound decisions.

• I OWN the impact of my words and actions.

We are committed to creating a healthier world for everyone - no matter the challenges ahead of us. Through bold and transformative science, we\'re driving innovation that has the potential to become the next generation of lifechanging medicines. Our ambition is evident in our mission. Because the impossible is not impossible. It\'s what\'s next.

Ian Martin