Job Description

Definity is the parent company to some of Canada's most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada's leading and most innovative property and casualty insurers. We can't do that without our people, so we embrace and encourage a culture that's collaborative, ambitious, rewarding, and empowering.



We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It's better here.

What to expect from the role?

Create, prioritize and manage the product backlog to achieve product vision for the assigned value stream, aligned with Sonnet's strategic priorities, and in context of target market segments and desired customer experience Lead a cross-functional team of Design, Content and Development experts to deliver initiatives and capabilities that drive customer and business goals Monitor and optimize throughput, ensuring the team meets delivery commitments while minimizing cycle time Foster deep relationships with key business stakeholders (e.g., Product & Underwriting, Distribution, Customer Experience, Marketing, Business Insights) to consistently embed business and customer feedback, data and new thinking into digital experiences Contribute to continuous improvement, identify inefficiencies and foster a culture of high performance within the POD

What you bring to the role?

8+ years experience in product management role within a technology driven business 3+ years of insurance or fintech experience preferred. Proven experience driving end-to-end omni-channel experiences including mobile apps Experience optimizing sites for SEO, SEM and conversion funnels. Strong ability to apply business value to digital experiences / technologies Seasoned in Agile development and product management practices including writing user stories and acceptance criteria for business objectives Extensive experience with experimentation & A/B testing (design to measuring) Expert communicator, must be able to ensure buy-in from stakeholders and influence all major decisions and strategy through collaboration Experience monitoring and driving KPI's and long term objectives Strong attention to detail, excellent organization skills, an enviable ability to manage multiple responsibilities and are motivated by an innate need to deliver significant contribution to our customers' success. Passionate about delivering products and services that are scalable, high quality and consistent with reusability in mind. Stays current in functional expertise and keep abreast of industry trends and emerging technologies. Certified Scrum Product Owner certification Bachelor's degree in a technology or business major

Salary Range

: $77,100 - $142,000



Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.


We also take potential into consideration. If you don't have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.


Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting: accessibility@definity.com .

Background checks

This role requires successful clearance of a background check (including criminal checks and leadership references).





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